2015 Chicago Auto Show Hispanic Heritage Day: Feb. 20
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
CHICAGO (Feb. 19, 2015) – Together with Telemundo Chicago, the Chicago Auto Show is designating Friday, Feb. 20 as Hispanic Heritage Day in recognition of the rising market of Latino car buyers. Dating back to 2007, Telemundo has partnered with the Chicago Auto Show to present this special event.
This year, a vast schedule of events are planned to showcase the vibrancy of the Hispanic culture, including the following highlights:
Noon DJ LaLokera – music and prize giveaways
1 p.m. – 2:30 p.m. Maquina de Premios
4 p.m. Press conference with Ximena Duque
4:30 – 5:30 p.m. Telemundo Chicago live newscast
Fernando “El Feroz” Vargos – meet and greet
6 – 8 p.m. Autograph signing and photo opportunities: Ximena Duque of Dueños del Paraiso and Juan Francisco “Paco” Palencia, soccer player
“We’re thrilled to partner again with Telemundo Chicago to present Hispanic Heritage Day at the Chicago Auto Show,” said John Webb, 2015 Chicago Auto Show chairman. “Attendees can expect a great lineup of exciting activities and events that truly celebrate Hispanic culture.”
Telemundo is providing coverage throughout the Chicago Auto Show including a TV special that aired on Feb. 15, and will host a live newscast on Feb. 20 beginning at 4:30 p.m.
For more details on the 2015 Chicago Auto Show, please visit www.chicagoautoshow.com.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs
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