GM leads the way in new trends
Thursday, February 12, 2009
General Motors has converged its eco-friendly technology with new trends in luxury to create the Cadillac Converj concept car.
Creative Designer for GM, Alexandra Dymowska, offered insight into the latest trends in automotive design. The new luxury trends are being formed by uniting two separate consumer personalities, the ultra consumer and the über consumer. An ultra consumer is one who is seeking sense. They want simplicity and economically sound products. The über consumer wants sparkling extravagance. The Converj concept offers consumers the best of both worlds with features that are eco-friendly, technologically advanced and sophisticated. It also conveys Cadillac's new vision that it is a brand for all ages, not just cigar smoking old men.
Visitors at the 2009 Chicago Auto Show will also notice new trends in interior design. According to Dymowska, stark contrast will be big in the coming years; the main color will be white, which conveys luxury and purity. Interiors will become more complex, with a variety of environmentally friendly materials being used, such as leather and silk-blend carpet. Consumers can also expect fewer monochromatic color schemes.
GM develops one new exterior paint color each year. Color trends can be influenced by current events; during difficult times, GM tends to release more vibrant colors. Their most popular colors are still silver, black and white. However, patrons to the show can expect to more blues, ranging from deep indigo to turquoise.
Bright new car colors can be seen in this summer's upcoming movie Revenge of the Fallen. Some of the car characters represent the new trends in environmentalism, as well as those in fashion. Get a glimpse of these star cars at the Chicago Auto Show from February 13-22.