Dodge First to Announce '08 World Introduction
Tuesday, February 20, 2007
FOR IMMEDIATE RELEASE:
Director of Communications
Chicago Auto Show
Dodge slates production Challenger for '08 Chicago
Riding a wave of fan anticipation, the www.Dodge.com Web site is now featuring a new clock, counting down to the unveiling of the production version of the car at the Chicago Auto Show next February.
"Our speed to market means that Challenger production is now measured in only days," said George Murphy, Senior Vice President-Global Marketing, Chrysler Group. "The ability to quickly react to ever-changing consumer tastes is a competitive advantage for the company."
It will be just a little over two years from Dodge Challenger's concept car introduction to the time it will be available in dealerships.
The company has already seen passionate response to the Dodge Challenger with its bold, powerful and capable attributes.
"We're thrilled to have the production Challenger as a Chicago intro," said Bob Loquercio, 2008 show chairman. "It's a powerful statement by Dodge and DCX in the stength of this show. They're the first, but I'm sure won't be the last. Buckle up for a huge '08 show!"