Turtle Wax Introduces Rinse Free Wash & Wax at the 2013 Chicago Auto Show
Thursday, February 7, 2013
Turtle Wax presents the Rinse Free Wash & Wax car appearance care product at the 2013 Chicago Auto Show Media Preview. Turtle Wax claims the innovation will provide consumers with a time, money and water saving method to ensure clean and shiny vehicles.
Turtle Wax - the official "Car Appearance Care Company" of the 2013 Chicago Auto Show - said the Rinse Free Wash & Wax will change the mindset of consumers as it introduces a new way to wash cars.
"Turtle Wax Rinse Free Wash & Wax is one of our most exciting innovations to date, completely reinventing the way we wash cars, saving the consumer time while having a positive effect on the environment. Turtle Wax is proud to lead the way," said Mike Schultz, senior vice president of product development for Turtle Wax. "This product uses special polymers that surround the dirt so you can simply wipe it away without rinsing."
The all-in-one formula can clean a variety of exterior surfaces - from plastic and rubber to paint and glass - without the need of a hose or rinse. The innovative biodegradable technology traps and lifts dirt from the vehicle's surface, scratch-free. Turtle Wax touts an environmentally-friendly message as less water is needed in the vehicle cleaning: only one bucket is needed per wash. Turtle Wax Rinse Free Wash & Wax will be available in stores beginning in February for a suggested retail price of $7.99.