BRIDGESTONE AMERICAS AND DRIVER’S EDGE RENEW PARTNERSHIP
Thursday, February 8, 2007
FOR IMMEDIATE RELEASE
Alisa Donato Dye, Van Mol & Lawrence
CHICAGO, IL— Driver’s Edge, an innovative non-profit teen driver
safety program, announced today that for the 5th straight year Bridgestone Americas will
serve as presenting partner of the Driver’s Edge National Tour. Bridgestone Americas
has also committed to extend its partnership with Driver’s Edge for another three years.
The announcements were made today at the 2007 Chicago Auto Show.
“Motor vehicle collisions kill more teens every year than drugs, guns and violent crimes
combined, yet conventional driver’s education in America continues to teach young
drivers only the most basic of driving skills and then sends them out on the roads,” said
Jeff Payne, president and founder of Driver’s Edge. “To help make the roads safer and
to better educate these young drivers we need to take their training to the next level—
use a different approach—and that’s what Driver’s Edge is about.”
Driver’s Edge was specifically developed to help address the high number of youthrelated
automobile collisions and fatalities that occur annually throughout the United
States. The nationally recognized program, taught by professional racecar drivers and
performance driving instructors, will travel to 17 U.S. cities in 2007 to offer young drivers
free classroom and behind-the-wheel accident avoidance instruction. The fifth annual
Driver’s Edge National Tour kicks off April 14, 2007 in San Diego, California.
Over 30,000 young drivers and their parents have already participated in the free, halfday
Driver’s Edge program. “Comparable teen driver programs can charge up to $450,
but with the help of partners like Bridgestone Americas, we’re able to keep Driver’s
Edge available at no charge to participants in order to reach more people,” said Steven
Tepper, chief operating officer of Driver’s Edge. “This kind of instruction needs to be
available to everyone, not just those who can afford it.”
“With the help of Bridgestone Americas, we’ve gone from a small Nevada non-profit
organization to a significant national initiative. We’re proud to be a part of the
Bridgestone Americas family and we’re thrilled to announce another long-term
partnership with them,” Payne said.
“We want to do everything we can to equip young drivers with the experience and skills
they need to stay safe out on the road,” said Mark A. Emkes, Chairman and CEO,
Bridgestone Americas Holding Inc. and Bridgestone Firestone North American Tire,
LLC. “Supporting programs like Driver’s Edge as well as making safety education
materials accessible to students across the country is an important priority for us. We ‘re
committed to working with effective programs like Driver’s Edge which are saving lives
and making our roads safe for everyone,” Emkes concluded.
Typically offered twice a day, each Driver’s Edge session educates approximately 75 to
100 students. The students’ parents are encouraged to attend and observe as well.
The program includes, among other components, the following elements:
• Written tests designed to measure students’ driving knowledge before and after
completing the course.
• Classroom and behind-the-wheel defensive driving instruction on skid control,
evasive lane changes, anti-lock braking skills and panic-braking techniques.
• Interaction with local law enforcement, including impaired driving awareness and
seat belt safety instruction.
• Proper car maintenance session, based on Firestone Complete Auto Care’s Car
Driver’s Edge events will be offered in the following cities this year: San Diego, Calif.;
Los Angeles, Calif.; Salt Lake City, Utah; Dallas/Ft. Worth, Texas; Greensboro, N.C.;
Atlanta, Ga.; Nashville, Tenn.; Sioux Falls, S.D.; Richmond, Va.; Detroit, Mich.;
Cincinnati, Ohio; Chicago, Ill.; Pittsburgh, Penn.; Tampa, Fl.; Charlotte, N.C.; Las
Vegas, Nev.; and Reno, Nev.
Young drivers, aged 15 to 21, possessing a valid learner’s permit or license must
register in advance for the program either by phone at 1-877-633-EDGE (3343), or
online at www.driversedge.org.
Driver’s Edge is sponsored in the interest of public safety by Bridgestone Firestone
North American Tire, LLC, and BFS Retail & Commercial Operations, LLC, subsidiaries
of Bridgestone Americas Holding, Inc.
About Bridgestone Americas Holding, Inc.:
Nashville-based Bridgestone Americas Holding, Inc. (BSAH) is the U.S. subsidiary of the Bridgestone
Corporation, the world’s largest tire and rubber company. BSAH and its subsidiaries develop,
manufacture and market a wide range of Bridgestone, Firestone, and associate brand tires to address
the needs of a broad range of customers, including consumers, automotive and commercial vehicle
original equipment manufacturers and those in the agricultural, forestry and mining industries. The
companies also produce air springs, roofing materials, synthetic rubber and industrial fibers and textiles
and operate the world’s largest chain of automotive tire and service centers.
About Driver’s Edge:
Las Vegas-based Driver’s Edge is a Nevada 501(c)(3) non-profit organization. Driver’s Edge offers a free
educational program for young drivers (aged 15-21) that teaches real life emergency avoidance and
response techniques and overall driver safety. This innovative program is taught on an ongoing basis in
Las Vegas, Nev., with annual national tours visiting multiple U.S. cities each year. The program is funded
entirely by charitable donations, public grants and corporate sponsorship. For more information, please