Read This. Whoops... Simon Didn’t Say to!
Tuesday, January 23, 2007
They’ve offered consumers great games to go with the biggest display Chrysler Group builds anywhere in the world. In past years, they’ve seen how long someone could kiss a minivan; they’ve taken “touchy-feely” to the extreme by making a group hold on to a truck for a seemingly endless period, and now for 2007 they’re back at it again.
On Friday, February 9 at the Chicago Auto Show, Chrysler is assembling more than 1,200 fans to rally for a record-breaking win – a Guinness World Record™ win – by playing in the world’s LARGEST game of “Simon Says.” The current “Simon Says” record is set by a group of 1,169 participants who played the game in Glasgow, Scotland, on April 22, 2006.
While Chrysler’s game will start with some familiar commands from the traditional “Simon Says,” the brand will add a unique twist to the game by incorporating the Chrysler Sebring into the final rounds of competition. The last contestant standing at the end of the big game will win an all-new 2007 Chrysler Sebring.
The game will be led by a professional “Simon Says” leader (how’d you like to fill out your tax return and list that as your occupation?) who will use his “sim-antics” – mastermind skills and expertise – to prompt contestants and entertain spectators. Simon will get the masses moving with traditional commands, such as “stand on one foot” and “touch your nose,” and then as the game progresses, he will incorporate the new Chrysler Sebring into some of the commands. Consumers will need to brush up on their plays if they want to beat “Simon” and be the last contestant standing.
Chrysler is inviting consumers from Illinois, Indiana, Michigan and Wisconsin to register online at www.ChryslerSebringSays.com until Friday, Feb. 2 at noon EST for a chance to be selected to play in the record-breaking event. All participants must be 18 years or older and hold a valid driver’s license at the time of entry.