Nissan and Infiniti will exhibit in Chicago
Wednesday, January 14, 2009
Nissan and Infiniti will exhibit at the 2009 Chicago Auto Show, despite the company's previous statement. Nissan and Infinity announced its withdrawal on from the Chicago and Detroit auto shows on Nov. 24. However, after further review-and with input and cooperation from Chicago area dealers-the company announced its intention to exhibit at the 2009 Chicago Auto Show.
According to Alan Buddendeck, Nissan corporate communications vice president, "Given the extraordinary economic and industry climate, all well-managed companies have a fiduciary responsibility to review strategies and tactics for going to market. As everyone knows, the automotive industry is facing severe and prolonged headwinds in North America and around the world. It's a climate that demands decisions that are often difficult and even controversial.
"At the national level, Nissan North America decided to withdraw from both the Chicago and Detroit shows. After a careful review of this decision with our North Central Region management and our Chicago dealers, we have found a way to maintain a presence at the Chicago show through our dealers, while still demonstrating the fiscal responsibility required by these challenging times. The decision outlined for Chicago does not affect our decision to withdraw from the 2009 North American International Auto Show."
The Chicago Auto Show, joined by an outstanding group of local Nissan and Infiniti dealers, is pleased that various potential customers will be able to view the company's newest products including the sub-$10,000 Nissan Versa, the Nissan Cube, and the all-new 370Z sports car on the floor of McCormick Place.