News & Events

New Vehicle Efficiency Award to Debut at Chicago Auto Show

The 2010 Chicago Auto Show will be home to the inaugural presentation of the Hermance Vehicle Efficiency Award, which recognizes the most efficient new car with the greatest consumer appeal. The award is given in honor of the late David Hermance, Toyota’s highly respected executive engineer of environmental engineering. Hermance was known for his vision, clarity of purpose, and passion to produce efficient and eco-friendly cars for the 21st century. He was considered Toyota’s hybrid guru, and a spokesperson for efficient vehicle technologies for the entire auto industry.

The 2010 Hermance Vehicle Efficiency award will be presented on February 10th to the standout new vehicle that represents Hermance’s vision of practical efficient design, as well as affordability for consumers and profitability for car companies. One of the goals of the award is for efficiency-minded consumers to be able to find the winning vehicle in showrooms.

The Hermance Vehicle Efficiency Award is given by a committee facilitated by BermanWorks, the media company behind and “Our hope is that this award will become something like the Nobel Prize for the auto industry,” said Bradley Berman, the founder of BermanWorks. The Hermance Award was decided by a committee of industry experts who worked with and personally knew Hermance. The one question the judges repeatedly asked during the judging process was “What would Dave do?”

For more information on the award and judging committee, please visit

Back to News

Follow Us Socially Using #CAS16



Friday, November, 13, 2015

Ford Edge Night Out

Ford’s Edge Unstoppable tour recently paid a visit to Chicago for an #EdgeNightOut. The event featured some ...

Tuesday, November, 10, 2015

Tacoma Comes Out to Play

Toyota’s corporate manager for truck operations, Rick LoFaso, shared details on the all-new Tacoma during the ...

Saturday, November, 07, 2015

Truly Grand Opening!

Usually when a dealership holds a grand opening, it's celebrating a new building or a new location, but in the ...

Tuesday, October, 20, 2015

Mazda Drive for Good Program Returns

Now through Oct. 28, Mazda and NBCUniversal are encouraging people to nominate an organization or individual who is ...

Monday, October, 19, 2015

BMW takes Uber Users for a Ride in the Forthcoming BMW 7 Series

Today only, BMW and Uber are giving Chicagoans the ride of a lifetime – to be among the first to experience ...

Tuesday, October, 13, 2015

Fall Rally Picks: MAMA Family Vehicle of the Year

Each year during the Chicago Auto Show Media Preview, the Midwest Automotive Media Association (MAMA) hosts a ...

Friday, October, 09, 2015

Jeep and Ram Blaze the Trail

Fiat Chrysler Automobiles (FCA) took MAMA members on a wild ride this past week at the Midwest Automotive Media ...

Friday, October, 09, 2015

Mazda Likes the Power of 3

Mazda is one automaker that follows its own road. For years the Asian iconoclast has built cars that are fun to ...

Thursday, October, 08, 2015

Scion Gets Back to Its Roots

Toyota’s youth-oriented division recently launched two new small cars for 2016, the subcompact iA sedan and ...

Tuesday, September, 29, 2015

Honda, Not Your Average Car Company

In a recent ad campaign Honda has outdone itself. This ad stands out because it highlights Honda’s many ...


11/25/2015 1:38:13 PM

This just in: #CAS16 ticket sales are NOW LIVE! Tag a friend you want to bring to the nation's largest auto show, the Chicago Auto Show (Feb. 13-21), and we'll select one winner each day this week to get free tickets! #TagAFriend

11/25/2015 1:09:38 PM

I really like the new website! Looks great

11/25/2015 9:30:18 AM

In light of #GivingTuesday approaching, if you're planning to donate to any of these 18 local charities this holiday season, consider purchasing a First Look for Charity ticket to get a first look of the nation's largest auto show amid opulence! Visit for more details. #FLFC16

11/23/2015 10:10:45 AM

We asked you to cast your votes for the look of the 2016 Chicago Auto Show, and the jury is in! The official poster this year will be #3

11/23/2015 8:03:04 AM

Starting today (through Jan. 4, 2016), Mazda will donate $150 to a local charity of your choice for every new car purchased or leased through its #MazdaDrive4Good program. Visit to find a dealership near you. To learn more, visit:

11/20/2015 9:30:03 PM

When do tickets go on sale online??? I know it says mid-November on the site...sorry if this has been answered

11/20/2015 8:28:06 AM

Flashback Friday! Did you know? Chicago’s Coliseum was home to the Chicago Auto Show from 1901-1935, where general admission for the public was just 50 cents per ticket

11/19/2015 8:28:03 AM

The struggle is no longer real now that Jaguar has invented a car key system that takes shape around your wrist. The 2017 F-Pace has created a wristband that is water and shockproof! The activity key will be ideal for adventurous consumers. #Jaguar #innovation

11/18/2015 5:16:18 PM

Cool concept from Scion, the C-HR. #LAAutoShow

11/18/2015 3:45:02 PM

Did you know? For every new Mazda sold or leased between Nov. 23, 2015, & Jan. 4, 2016, Mazda will donate $150 to a local charity of your choice. Find more details here:


11/25/2015 5:53:54 PM

@nicolmaciata @ChiAutoShow ?? please? ??

11/25/2015 5:09:08 PM

RT @FordMustang: Guess who's going to be at the @ChiAutoShow? The all-new Shelby® GT350! #Ford #Mustang #FordCAS

11/25/2015 4:53:19 PM

@ChiAutoShow @Cameron5770 #CAS16

11/25/2015 3:24:27 PM

@ChiAutoShow #CAS16 #TagAFriend @sydneysheely the time has come ??

11/25/2015 2:08:08 PM

RT @ChiAutoShow: #CAS16 tix are NOW LIVE! Tag a friend you want to bring and you may just receive free tix!

11/25/2015 2:07:58 PM

RT @ChiAutoShow: #CAS16 tix are NOW LIVE! Tag a friend you want to bring and you may just receive free tix!

11/25/2015 1:50:24 PM

@ChiAutoShow @ronthinksthat

11/25/2015 1:49:59 PM

RT @ChiAutoShow: #CAS16 tix are NOW LIVE! Tag a friend you want to bring and you may just receive free tix!

11/25/2015 1:49:49 PM

@ChiAutoShow @jordanbibbs98

11/25/2015 1:49:48 PM

RT @ChiAutoShow: #CAS16 tix are NOW LIVE! Tag a friend you want to bring and you may just receive free tix!