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New Vehicle Efficiency Award to Debut at Chicago Auto Show

The 2010 Chicago Auto Show will be home to the inaugural presentation of the Hermance Vehicle Efficiency Award, which recognizes the most efficient new car with the greatest consumer appeal. The award is given in honor of the late David Hermance, Toyota’s highly respected executive engineer of environmental engineering. Hermance was known for his vision, clarity of purpose, and passion to produce efficient and eco-friendly cars for the 21st century. He was considered Toyota’s hybrid guru, and a spokesperson for efficient vehicle technologies for the entire auto industry.

The 2010 Hermance Vehicle Efficiency award will be presented on February 10th to the standout new vehicle that represents Hermance’s vision of practical efficient design, as well as affordability for consumers and profitability for car companies. One of the goals of the award is for efficiency-minded consumers to be able to find the winning vehicle in showrooms.

The Hermance Vehicle Efficiency Award is given by a committee facilitated by BermanWorks, the media company behind and “Our hope is that this award will become something like the Nobel Prize for the auto industry,” said Bradley Berman, the founder of BermanWorks. The Hermance Award was decided by a committee of industry experts who worked with and personally knew Hermance. The one question the judges repeatedly asked during the judging process was “What would Dave do?”

For more information on the award and judging committee, please visit

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