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No matter what age groups show-goers represent, the Chicago Auto Show is one of the industry’s best venues to capture consumer feedback and reactions to the newest products and technologies. While all who make their way through the McCormick Place turnstiles are important, car manufacturers this year are engaging young adults by turning to the platforms most familiar to youth.
 
Toyota will be hosting several local celebrities in its exhibit during Public Days at the 2012 Chicago Auto Show. The automaker will also be accommodating sports-talk radio station 670 THE SCORE, with live, daily broadcasts planned throughout the auto show.
 
The 30 dealers who comprise the Chicagoland Toyota Dealers are offering area residents an opportunity to win a replica of the 2012 Toyota Camry Pace Car that will be gracing the track at the historic Daytona 500 later this month.
 
Toyota and Hasbro are teaming up to bring the Toyota Hybrid MONOPOLY Ride Experience to the Chicago Auto Show, February 8-19. The program will allow auto show attendees to experience the capabilities and advantages of the third-generation Prius, all-new Prius v, Camry Hybrid and Highlander Hybrid models.​
 
And in anticipation of the 2012 show and the new logo's first public exposure, the Chicago Auto Show launched a completely redesigned and updated website. The new ChicagoAutoShow.com site offers visitors an interactive look at the nation's largest auto show and provides an unequalled virtual auto show experience.
 
For more than a century, if there is one thing the Chicago Auto Show does better than any other, it is to bring consumers and cars together. And thanks to great deals from manufacturers, a reenergized appreciation of new cars and technology, pent-up demand-and some cooperation from Mother Nature-dealers around Chicago are experiencing a dramatic post-show bump in sales.
 
Consumer voters proclaimed their favorites in five categories in the Chicago Auto Show's sixth annual "Best of Show" balloting. In voting conducted over the 10-day public run of the nation's biggest auto show, winners in the contest's five categories were
 
The 2011 Chicago Auto Show closed Sunday night and enjoyed a 10 percent increase in attendance over its 10-day run when compared to a year ago.
 
Decade-Long Debate Laid to Rest with Recognition of the Term 'Prii.' Toyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected 'Prii' as the preferred plural term for Prius. ​
 
JOLIET MAN WINS NEW TOYOTA PRIUS AT CHICAGO AUTO SHOW CHICAGO, Ill., February 20, 2011 - Justin McNally, a 27-year-old resident of Joliet, has won a 2011 Toyota Prius, courtesy of the Chicagoland Toyota Dealers. "The Toyota 2011 Chicago Auto Show Prius Giveaway" was conducted on the dealers' Facebook page - www.facebook.com/chicagolandtoyotadealers, a site that informs visitors of Chicagoland Toyota Dealer promotions, contests and events throughout the area.
 
Dodge is turning up the heat in the full-size SUV segment, introducing a new affordable performance package for the all-new 2011 Dodge Durango SUV - the Dodge Durango Heat. Designed to complement the performance-tuned Durango R/T, the new Heat package delivers aggressive styling, the high-performing 3.6-liter Pentastar V-6 engine with 295 horsepower and a surprisingly affordable price.
 
 
MINI USA, American distributor of the popular MINI Cooper, yesterday agreed to sponsor this week's Chicago Auto Show Food Drive, which provides food to the homeless and deeply discounted tickets to Auto Show visitors who bring canned goods to donate, said Neli Vazquez-Rowland, president of A Safe Haven Foundation, the organization collecting for its Community Food Pantry
 
The 2011 Hyundai Sonata continues to establish itself as the new standard for midsize sedans as it was named the inaugural recipient of the "Family Vehicle of the Year" award by the Midwest Automotive Media Association (MAMA).
 
Eighteen area charities tonight shared in nearly $2 million raised by the 2011 Chicago Auto Show's benevolent event, First Look for Charity, and two attendees left with the keys to new cars.
 
Attendance for the first weekend of the Chicago Auto Show tracked ahead of last year's pace by 15 percent, according to show management.
 
What does everyone want at any major event? To know the scoop. To have the inside line. To be a part of the things that go on behind the scenes. But what about the Chicago Auto Show? How could someone from the outside get early access and an insider’s tour from an ultra-insider?
 
 
What does everyone want at any major event? To know the scoop. To have the inside line. To be a part of the things that go on behind the scenes. But what about the Chicago Auto Show? How could someone from the outside get early access and an insider's tour from an ultra-insider?
 
 
 

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