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Midwest EVOLVE Announces Three-Year Educational Campaign Aimed at Promoting Benefits of Electric Vehicles

MEDIA INFORMATION

Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com


FOR IMMEDIATE RELEASE

 

MIDWEST EVOLVE ANNOUNCES THREE-YEAR EDUCATIONAL CAMPAIGN AIMED AT PROMOTING BENEFITS OF ELECTRIC VEHICLES

CHICAGO (Feb. 9, 2017) - Midwest EVOLVE, a consumer EV education campaign, today announced a seven-state educational program aimed at increasing consumer adoption rates of electric vehicles across the Midwest.

Representatives from Midwest EVOLVE (Electric Vehicle Opportunities: Learning, eVents, Experience), a collaboration between the American Lung Association of the Upper Midwest, eight Clean Cities coalitions across seven states and three major automotive manufacturers, gathered to discuss the far-reaching environmental and performance benefits of electric vehicles.

"Electric vehicles are becoming increasingly popular, due to better batteries, decreased cost, increased options and the rollout of charging infrastructure," said Lew Bartfield, president and CEO of the American Lung Association of the Upper Midwest. "These advanced, modern vehicles reduce emissions that contribute to climate change and smog, improving air quality and public health."

Bartfield, surrounded by automotive executives from Ford, General Motors and Nissan, said the Midwest is often overlooked as a market for electric vehicles, and a comprehensive approach to training is needed to reintroduce Midwest consumers to the electric vehicle.

Midwest EVOLVE programming will target the general public, fleet managers and dealership personnel, offering these customers hands-on experiences that will grow their knowledge and awareness of the multiple benefits of electric vehicle ownership.

To watch complete coverage of the 2017 Chicago Auto Show Media Preview press conferences, please visit www.Facebook.com/ChicagoAutoShow. For more information about the 2017 Chicago Auto Show, please visit www.chicagoautoshow.com.

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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2017 public show will be Feb. 11-20. For more information, visit www.ChicagoAutoShow.com or www.Facebook.com/ChicagoAutoShow.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation's largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.

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