Multimedia

Mercedes-Benz Gets Personal

Posted by: Jennie Fiala

As senior public relations students working for the Chicago Auto Show, Rose Mayo and I have been on the lookout for real world experience and advice. While working here, we met several helpful and inviting individuals from Mercedes-Benz. They offered us advice and insight in regards to the auto industry.

We had the privilege of meeting the Product and Technology Public Relations Specialist, Dan Barile, of Mercedes-Benz.

We learned that one of the most important things in customer service; it’s the basis for building a successful company. Every single Mercedes comes with a roadside assistance package, no matter where a person is in the U.S., if something happens to the car they’ll come pick you up no matter what. Dan started with Mercedes in 2007; he talked about how networking and meeting different people is crucial to a person’s future. He stresses the importance of being outgoing and friendly because you never know who you’ll meet.
At Mercedes there is a three-part public relations department break down. Dan works in the product and technology department. They’re main concern is how the car performs and who’s noticing that performance. Other departments include a corporate department and an “entertainment” based department. One very special and exciting event that Mercedes holds for their press is driving presentations. Mercedes brings in journalists from different countries and has them drive the new vehicle for roughly 300 miles to get a feel; it’s a unique marketing tool that gets journalists buzzing about new Mercedes vehicles.

Rose and I learned that as a PR professional you won’t have all of the answers. Dan said that the important thing is to be prepared and accommodating to the media and public. They are your life support and the same goes for any large automaker. When a new product comes out Mercedes will release a long lead which means the event will be happening in several months. This type of media tool is more suited for large print publications while a short lead is for local events such as a new dealership opening or closing. The fact is Mercedes-Benz is a world-class automaker with offices all around the world. They are dedicated to continually creating luxury vehicles and will remain one of Forbes “100 Best Companies to Work For.” If you have a chance, check out the Mercedes-Benz floor space at the Chicago Auto Show!

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS15

Blog

More

Tuesday, October, 28, 2014

12 Essentials Items to Store in your Car for the Winter

Ever heard of Murphy's Law? "Anything that can go wrong, will go wrong." With that in mind, a flat ...

Thursday, October, 16, 2014

Preparing Your Vehicle for the Long Chicago Winters

Yes, I know fall has just begun. If you're a Chicagoan, you know that means winter is right around the corner. ...

Friday, October, 10, 2014

Subaru Fights Accidents With EyeSight

When Subaru introduced the all-new 2015 Legacy at the Chicago Auto Show this past February, much mention was made ...

Tuesday, October, 07, 2014

Chicago Auto Show Stars Hit the Road at MAMA Rally

This year's Midwest Automotive Media Association's Fall Rally featured a number of 2014 Chicago Auto Show ...

Monday, October, 06, 2014

MAMA Fall Rally Picks

Each fall, approximately 70 MAMA members flock to Autobahn Country Club of Joliet for the chance to jump behind the ...

Saturday, October, 04, 2014

Z06 Officially Fastest Production Chevy Ever!

Chevrolet continued the recent tradition of making manufacturer news at Midwest Automotive Media Association Rally ...

Friday, October, 03, 2014

SUVs for Everyone the '14 MAMA Fall Rally

Given the opportunity to test more than 70 vehicles on the street, track and trail at the recent Midwest Automotive ...

Thursday, September, 25, 2014

All-new 2015 Ford Edge Available Early Next Year

Will the 2015 Ford Edge be the most popular utility vehicle among Millennials next year? Ford sure hopes so.

Wednesday, September, 24, 2014

Volkswagen Beetles Out To Prove They Can Win

The No. 34 Rockstar Volkswagen Beetle GRC made is world debut at the 2014 Chicago Auto Show this past February with ...

Wednesday, September, 17, 2014

Hyundai Continues the Fight against Childhood Cancer

Since Hyundai launched its Hope On Wheels program in 1998, the automaker has been able to rise $87 million for the ...

More

10/30/2014 9:01:07 AM

The show floor at the 1917 Chicago Auto Show #tbt

10/29/2014 6:50:05 PM

Last year, Jimmy Butler made an appearance at the Chicago Auto Show! Tonight he and the Chicago Bulls kickoff their season. Good luck

10/29/2014 3:46:21 PM

Honda promotes its newly redesigned CR-V through the first-ever Trick-Or-Treat event on Twitter by asking its fans to use #TreatPromo to get a candy coupon from Mike and Ike on Halloween

10/28/2014 3:01:06 PM

Chicago winters can be brutal! Pack these 12 items in your trunk to be prepared in any emergency situation: http://bit.ly/1tfsjKz

10/28/2014 11:36:03 AM

What year was the first electric traffic signal put in place? Bonus points if you know in which US State! Double bonus points if you know the intersection… off the top of your head. No using Google for this one! #TriviaTuesday

10/27/2014 9:13:03 AM

#MotivationMonday

10/26/2014 8:18:23 AM

The Chicago Automobile Trade Association, producer of the Chicago Auto Show, proudly accepted the USO of Illinois' Salute to Leadership Award last night. Thanks to all who serve or have served our great country. To learn more about how the Chicagoland dealers got behind the initiative, check out this video: http://bit.ly/1ouBozb

10/25/2014 2:00:01 PM

Check out this pumpkin from Toyota USA! If you haven't made any car-vings yet we've provided you with the template to create your own!

More

10/30/2014 4:49:55 PM

@ChiAutoShow Can't wait!

10/30/2014 4:30:49 PM

2015 Chicago Auto Show Preview Video - 60 sec: http://t.co/6UQYRaXJ42 via @YouTube

10/30/2014 4:29:01 PM

Cars can dress up for #Halloween too! Check out their costumes via @ChiTribuneAuto: http://t.co/yvvHLh0kFG http://t.co/XXh2RTNykx

10/30/2014 4:21:21 PM

USO of Illinois Salute to Leadership Award to CATA: http://t.co/OQCcoKzoJ0 via @YouTube

10/30/2014 4:17:20 PM

I added a video to a @YouTube playlist http://t.co/OQCcoKzoJ0 USO of Illinois Salute to Leadership Award to CATA

10/30/2014 4:14:08 PM

2015 Chicago Auto Show Preview Video - 30 sec: http://t.co/HzFWXnw5Qn via @YouTube

10/30/2014 4:13:11 PM

I added a video to a @YouTube playlist http://t.co/HzFWXnw5Qn 2015 Chicago Auto Show Preview Video - 30 sec

10/30/2014 4:02:25 PM

2015 First Look for Charity Preview Video: http://t.co/xkcksobVaL via @YouTube

10/30/2014 3:47:27 PM

I added a video to a @YouTube playlist http://t.co/xkcksobVaL 2015 First Look for Charity Preview Video

10/30/2014 10:20:38 AM

@socmediaisdumb at The Coliseum!