Thursday, January 26, 2012
Although the Chicago Auto Show only comes around once a year, that doesn’t mean new and exciting things happen only during its media preview or publc run. The skyrocketing social media phenomenon is a fast and effective way to get the word out about what new vehicles are coming out, new technology in cars, appearances, and up-to-the-minute information via Facebook, Twitter and blog posts.
Also this year, we are again inviting bloggers to our media preview. The show wants to utilize social media to the best of its advantage by helping manufacturers communicate with their "fans." We believe that getting the word out via any social media avenue can only advantage the Chicago Auto Show and the manufacturers.
The social media portion of the two-day preview will emulate the same format as a typical preview day with the exception of manufacturers that will conduct different programs geared toward a different—yet equally important—audience. In that manner they can garner the most coverage for the type of audience they are targeting.
The show will also provide ongoing Digital Media Releases (DMRs). These are quick-paced video news and activity releases designed to keep show interest at peak level with both media and show fans alike. Some DMRs will contain hard news content featuring manufacturer explanations of their newest vehicle in depth, while others will highlight executive interviews and perspectives.
Daily "webisodes" will be comprised of short videos showcasing many of the exciting events happening at show, such as celebrity signings, test tracks and outdoor test drives. Our mission is to keep the show and its activities pinging blogs, Facebook, Twitter feeds and Smartphones throughout the full run of the show.
The Chicago Auto Show is already quite active at keeping our Facebook, Twitter, and Blog up to date on whatever may be happening in the automotive world. As soon as we know, you’ll know!
About the Chicago Auto Show: The Chicago Auto Show is the largest on the continent, spanning over one million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises nearly $2 million annually for 18 worthy Chicago organizations in a single night. The 2012 public show will be held from February 10 - February 19, 2012. For more information, visit www.chicagoautoshow.com or www.facebook.com/chicagoautoshow.
About the Chicago Auto Trade Association:
- Founded in 1904, the Chicago Automobile Trade Association (CATA) is the nation's oldest and largest metropolitan dealer organization. It is comprised of approximately 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ approximately 19,000 people in the metropolitan area.
- CATA dealerships contribute to the state, county and city tax base with gross receipts of approximately $12.5 billion per dealership in new- and used-cars, parts and service. The extended impact of tax base contribution through CATA dealership employees make this group one of the largest and most influential tax constituencies in the city and state.
- The CATA's mission is to promote and maintain honesty and dependability; employ truth and accuracy in dealer advertising; strive to constantly improve business methods and ethics; and maintain fair competition to serve both dealer and customer.
- The association has produced the world famous Chicago Auto Show since 1935.
Director of Communications
Chicago Automobile Trade Association
Chicago Auto Show