CAS Press Releases and Digital Media Releases

01/17/2013 - Chicago Auto Show Sets Benchmark for Others to Follow

This past year 10 U.S. auto shows retained Foresight Research to perform studies at their shows. Each study included in-display and exit surveys as well as post-show research. The Foresight study concluded that Chicago sets a benchmark for others in creating awareness, show attendance and follow-up auto sales stating, "The attendees at the Chicago Auto Show appear to be more enthusiastic, more motivated, and more engaged in coming to and participating in the auto show than most cities."

01/17/2013 - Chicago Auto Show Brings on New Partners, Maintains Existing Relationships

The Chicago Auto Show is proud to announce three new partners for the 2013, adding Fifth Third Bank, Cars.com and Turtle Wax. The new partnerships continue a trend of increased sponsorship for the show and provide increased interaction for attendees.

01/17/2013 - Chicago Host Collegiate Video Opportunity

This year, the Chicago Auto Show will offer local university students the opportunity to gain real-world video production experience with the introduction of the 2013 Chicago Auto Show Video Achievement Award.

01/17/2013 - Manufacturer Social Media Activities

The Chicago Auto Show is not just creating interactive digital campaigns for fans and show-goers; show management also is encouraging automakers to invite their own influencers, advocates and shouters to attend the Social Media Preview, providing a perfect platform for social media news. The Chicago Auto Show makes this process extremely turnkey and even will create manufacturers' invitations to their influencers.

01/17/2013 - Chicago Auto Show Takes Social Media to New Heights

Widely recognized as one of the most social media-savvy auto shows, Chicago once again steps up its game in the social media sphere. With a robust digital campaign lineup and numerous opportunities for manufacturers and exhibitors, the Chicago Auto Show continuously strives to take the lead in the social media category.

01/14/2013 - Land Rover Arrives in the Windy City

Land Rover will showcase a selection of vehicles at the Chicago Auto Show held from February 9 to 18, 2013. 2013 models include the Range Rover, Range Rover Sport, Range Rover Evoque, Land Rover LR4 and Land Rover LR2.

01/14/2013 - Jaguar Arrives in the Windy City

Jaguar will showcase a selection of vehicles at the Chicago Auto Show held from February 9 to 18, 2013. 2013 models include the Jaguar F-TYPE, XF, XK and XJ.

01/03/2013 - Chicago Auto Show Rebrands Social Media Preview as #SMP13

The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, rebrands the second day of its two-day Media Preview a more Twitter-friendly #SMP13. Now in its third year, the show's Social Media Preview will be more accessible to a broader audience and boasts a robust schedule of events that cater to social-media savvy influencers.

12/26/2012 - Chicaago Auto Show Offers Video Achievement Award to College Students

For the first time, the Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, will offer local university students the opportunity to gain real-world video production experience with the introduction of the 2013 Chicago Auto Show Video Achievement Award.

12/26/2012 - Chicagoland Dealers Care Announces Facebook Contest Winners

Three Chicagoland nonprofit organizations received extra cheer this holiday season - in the form of financial donations - as the winners of the Chicagoland Dealers Care Facebook contest. The month-long philanthropic event enlisted the public to vote on DriveChicago.com's Facebook page for a local charitable organization. The charities were nominated by Chicagoland new-car dealerships, and the voters - more than 91,000 of them - deemed which charities should receive extra financial support.

12/10/2012 - NBC 5 Chicago Receives Emmy For 2012 Chicago Auto Show TV Special

For the second consecutive year, NBC 5 Chicago received an Emmy for its coverage of the 2012 Chicago Auto Show in the "Outstanding Achievement for Special Event Coverage" category.

12/10/2012 - 2013 Chicago Auto Show First Look For Charity Gala Expected to Raise $2 Million For Area Charities

Excitement is high for the 2013 edition of First Look for Charity, when the event moves from Thursday to Friday. Attendees also welcome the chance to celebrate longer into the evening, on a show floor that will stay open until 11 p.m.

12/03/2012 - Chicago Auto Show Teams Up With Word of Mouth Marketing Association to Present'Driving Engagement Awards'

The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, today announced a new endeavor with the Word of Mouth Marketing Association (WOMMA), the official non-profit trade association dedicated to the word of mouth and social media marketing industry.

11/19/2012 - Chicagoland Dealers Care Launches Contest to Provide Support to Local Charities

Despite tough economic conditions, Chicagoland new-car dealers are committed to supporting charitable organizations within their community. Now through December 12, Chicagoland Dealers Care - a program designed to deliver year-round support to local nonprofit organizations and amplify the efforts already put forth by Chicagoland dealers - is enlisting the public to cast their vote to determine how the charitable contributions are awarded.

11/13/2012 - Chicago Auto Show Launches Revamped Website in Anticipation of 2013 Show

The Chicago Auto Show launched a completely redesigned and refreshed website today in anticipation of the 105th edition of the nation's largest auto show. Aligned with the Chicago Auto Show's initiative to remain at the forefront of industry innovation and provide fans with the best possible experience, the new website offers an unparalleled preview of the show and a premier virtual auto show experience.

11/08/2012 - Chicago Auto Show Plans to Host Technori Pitch Event During 2013 Media Preview

The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, announced plans to bring Technori Pitch to the 2013 Chicago Auto Show Social Media Preview on February 8, 2013 - the second of two Media Preview days at the show. Technori Pitch is a monthly event where Chicago's most innovative companies have the chance to pitch their latest technologies before an audience of entrepreneurs, executives, and enthusiasts.

07/11/2012 - Shirey Cadillac Chairman and CEO Thomas F. Shirey Elected to CATA Board of Directors

Thomas F. Shirey, chairman and CEO of Shirey Cadillac in Oak Lawn, was elected to join the Chicago Automobile Trade Association board of directors. Elected to serve a three-year term, Shirey joins four incumbents who won election to their third and final terms on the board.

06/13/2012 - Chicago Auto Show Revs Up Communications and Marketing Efforts with Staff Additions, New Roles

Keeping pace with trends in the ever-changing traditional and social media landscape, the Chicago Automobile Trade Association, producer of the Chicago Auto Show, announces its new communications and marketing team, which includes both new hires and an expanded role for a current staff member.

06/06/2012 - Chicago Auto Show Announces 2013 Dates: February 9-18

Nation’s Largest Auto Show Takes Advantage of Presidents Day Holiday to Heighten Exhibitor Value. The public portion of 2013 Chicago Auto Show will run Saturday, Feb. 9 through Monday, Feb. 18. This marks the first time since 1998 that the show will open to the public on a Saturday. Show organizers decided to shift the dates for 2013 to take advantage of the Presidents Day holiday.

03/21/2012 - Chicago's Clout With Buyers Still Rules

It's no secret that auto shows work on a multitude of levels. If they didn't, the idea borne under Sam Miles, the Chicago Auto Show's first promoter, would be an idea long forgotten by the Windy City, not to mention the automotive industry.