Premier Partners Highlight Impressive Sponsor Lineup

The Chicago Auto Show is proud to announce State Farm, Fifth Third Bank and Shell as Premier Partners for the 2014 Chicago Auto Show.  In addition to their primary exhibit spaces and promotional activation plans, Premier Partners enjoy category exclusivity and receive additional exposure to show attendees through the Premier Partners benefits package.State Farm (Exclusive Insurance Industry Sponsor) will debut the Chicago Auto Show Better State Help Desk in the Grand Concourse, where representatives will be on hand throughout the public show to assist guests with questions, problems or just help point them in the right direction.  The popular State Farm Garage will return to the South Hall along with a display featuring the new Illinois Tollway Safety Patrol Vehicle and the Better State Crew will once again welcome guests entering through the West Transportation Lobby on weekend mornings with a complimentary coffee or hot chocolate while supplies last.

Fifth Third Bank (Exclusive Bank) will once again be the go to source for consumers looking to get discounted tickets to the show.  In addition to distributing weekday half-price discount coupons at more than 200 Chicago and northwest Indiana banking centers, Fifth Third will help turn the key on the 2014 CAS by presenting an exclusive Groupon offer good for the opening weekend of the show.  The #17 Fifth Third Bank Ford Fusion NASCAR is sure to draw a crowd, and race fans of all ages will be able to test their skills on custom racing simulators in the Fifth Third exhibit.  Showgoers also will be able to refuel their wallets at one of the Fifth Third Bank ATM’s located throughout the show floor.

Shell (Exclusive Petroleum Products Company) will help fuel excitement for the show by offering weekday discount coupons at more than 300 Chicagoland locations.  On the show floor, attendees will be able to sign up for the Fuel Rewards Network and can win up to 25 cents per gallon off their next gas purchase by testing their luck at the Shell themed spin-the-wheel game.  Shell will also be providing prizes for the #FuelCAS Social Media Scavenger Hunt.

Several official sponsors including DriveChicago.com, Cars.com, Chicago Tribune, Nissan, AutoTrader.com/Kelley Blue Book, Turtle Wax, Cook County and Comcast Business Class are currently finalizing plans and expected to return for the 2014 show.

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