During the 2015 Chicago Auto Show Social Media Preview, the Word of Mouth Marketing Association (WOMMA) featured a panel discussion to highlight the evolution of word of mouth marketing. WOMMA, the nonprofit trade association dedicated to the word of mouth and social media marketing industry, featured four panelists of various backgrounds and positions that shared success strategies for real-time and word of mouth marketing.
After a day full of manufacturer-hosted press events featuring product announcements to social media focused events, Word of Mouth Marketing Association (WOMMA) presented Hyundai with the award for most socially-engaging exhibit at the 2015 Chicago Auto Show. The award, new this year to the Chicago Auto Show, was presented to the exhibitor with the most interactive exhibit space from a digital and social media perspective.
The Chicago Auto Show and Word of Mouth Marketing Association (WOMMA) presented Honda with the third annual “Driving Engagement” award for most innovative social media campaign of 2014 during the 2015 Chicago Auto Show Social Media Preview.
Volkswagen announced Tanner Foust and Scott Speed are returning in 2015 to the Volkswagen Andretti Rallycross Team. The team will compete this year with two Volkswagen Beetle GRC race cars.
Digital Megaphone hosted the second annual Vine/Instagram Video Challenge at the 2015 Chicago Auto Show Social Media Preview. Social media savvy judges – Hope Bertram, CEO and founder of Digital Megaphone; Tim Bay, vice president of digital at Wilton; Ji Suk Yi, on-air host of Windy City LIVE; Lizza Morales, actor, TV host and digital influencer; and Brett Kreisman of Twitter – selected @Chicagoings Instagram video as the grand prize winner.
David Buchko, corporate communications director of BMW North America, walked the press and social media influencers around the BMW exhibit to discuss the company’s capabilities within the realm of technology.
Chevrolet debuted the all-new 2016 Chevrolet Equinox, a refresh of the current model with updated styling and new features, and the 2015 Silverado Custom during the Chicago Auto Show’s Media Preview.
Ford made its world introduction of the all-new 2016 Police Interceptor utility vehicle during the Media Preview of the 2015 Chicago Auto Show. The new police vehicle was developed with input from the Ford Police Advisory Board, a panel of 25 experts from the law enforcement community, to handle the extreme rigors of police duty.
Hyundai brought two new vehicles to the 2015 Chicago Auto Show Social Media Preview: the all-new Veloster Rally Edition and the Elantra GT.
Mazda introduced a number of factory accessories on its showcase MX-5 design concept during the Social Media Preview of the 2015 Chicago Auto Show. The original, first-generation Miata proved to be a sensation at its Chicago Auto Show debut over 26 years ago, in 1989.