Kia Reveals Superman-Inspired Optima Hybrid at the 2013 Chicago Auto Show

CAS 2013 LOGO 330MEDIA INFORMATION
Contact: Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

 

FOR IMMEDIATE RELEASE

KIA REVEALS SUPERMAN-INSPIRED OPTIMA HYBRID AT THE 2013 CHICAGO AUTO SHOW

CHICAGO (February 7, 2013) - Kia unveiled the latest car in the Justice League series, the Superman Optima Hybrid, during the 2013 Chicago Auto Show Media Preview. The first five models in the Justice League series were introduced late last year; eight are planned for the entire series.

Kia worked with MV Designz in Orange, Calif., to build the superhero-themed custom vehicle, appropriately named the "Man of Steel." The Superman concept features widened fenders, full ground-effects and 20-inch Bavaria 5-spoke wheels.

"Just as Superman can take to the skies in any moment, the Optima can go with just a push of a button," said Michael Sprague, executive vice president, marketing and communications at Kia Motors America.

The Man of Steel Optima features a blue paint scheme with the iconic "S" on the hood. Kia designed the beveled grille to resemble Superman's belt and the red headlights "glow with the same intensity of his heat vision." Moreover, red foil character lines begin at the hood and expand to the trunk to mimic the Man of Steel's crimson cape.

Kia partnered with DC Comics in an effort to help raise awareness for the "We Can Be Heroes" campaign that brings relief to those affected by drought and famine in the Horn of Africa. The campaign's core message is that cars have the power to be a hero.

To watch the 2013 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.

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About the Chicago Auto Show

The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2013 public show will be February 9-18. For more information please visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of about 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.

The 2013 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d'Automobiles.

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