FOR IMMEDIATE RELEASE
CHICAGO AUTOMOBILE TRADE ASSOCIATION, DRIVECHICAGO.COM AND SCOUT AUTOMOTIVE MARKETING TO PARTNER
Nation’s Largest and Oldest Metro Dealer Organization Pairs with Digital Sales Solution Company to Provide Consumers with Unparalleled Trade-In Values
CHICAGO (August 5, 2014) – An agreement between the Chicago Automobile Trade Association and Scout Automotive Marketing will make car shopping on DriveChicago.com an even better experience for consumers. The deal, which places Scout’s Trade Express trade-in valuation tool on the DriveChicago.com site, gives shoppers a more accurate trade value for their car, with data provided by NADA Guides.
Additionally, Scout will be providing Chicago-area dealers the opportunity to add the Scout Trade Express tool to their websites, further increasing the opportunity for shoppers to get the best value for their trade.
“We wanted to make sure that researching and buying on DriveChicago.com continued to evolve and grow into the very best online buying experience available,” said Mark Bilek, DriveChicago.com general manager. “Adding Scout Trade Express to DriveChicago.com is the logical next step toward providing our shoppers with that great experience.”
With the growing emphasis on used cars and more accurate trade-in value for consumers, dealers are turning more and more to on-site trade-in tools that offer pricing information that offers benefit to both buyer and seller. NADA Guides, a partner in trade-in values for decades, provides the most “market reflective vehicle pricing and information*” and is nationally recognized for its impartial data.
“Scout Automotive is dedicated to bringing the best trade-in values to DriveChicago shoppers and CATA dealers,” added Brett Lippel, Chief Strategy Officer for Scout. “Combining the vehicle availability through DriveChicago.com and the accuracy of our trade-in pricing, Chicago new and used car buyers are going to feel even more secure in the values assigned their trade-ins…and that is going to help drive even more deals.”
For more information about CATA’s partnership with Scout Automotive, contact Mark Bilek at firstname.lastname@example.org. Dealers interested in knowing more about Scout’s multiple sales aiding products can contact Lee Morrell, Director of Sales and Marketing for Scout, at email@example.com.
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About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of about 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
About DriveChicago.com (www.drivechicago.com)
DriveChicago is owned and operated by the Chicago Automobile Trade Association. It is a local vehicle shopping portal that lists the new- and used-vehicle inventory of the CATA’s 400+ dealer members. DriveChicago.com has been helping car buyers in Chicago connect with new-car dealers since 2000. For more information please visit www.drivechicago.com.
About Scout Automotive Marketing
Scout Automotive Marketing is a digital marketing agency that provides a vast array of products to help new and used car dealers sell more cars. Among the company’s offerings are Scout Acquire, a proprietary, web-based product that searches for private party used vehicles, allowing dealers to quickly provide an offer to buy; Scout Trade Express, a trade-in tool that utilizes NADA Guides’ proprietary trade-in data to deliver an accurate and fair trade value to the customer, via the dealer’s site, which can also be paired with Scout Inventory and Scout Finance to further enrich the value of the trade tool; and Scout Market Report, a web tool that allows dealers to search and provide an accurate picture of national trade values on trade-ins, giving the customer a clearer view of their own vehicle’s trade value. Based in San Diego, Scout is partnered with Frasier McCombs Capital and NADA Guides. Interested dealers can contact Scout Auto at firstname.lastname@example.org or visit the company website at http://www.scoutautomotive.com.
Mark Bilek, Director of Communications and Technology
Chicago Automobile Trade Association
(O) 630-424-6082/(M) 847-652-0632
Lee Morrell, Director of Sales and Marketing
Scout Automotive Marketing
(O) 800.782.0718, x306/(M) 818-917-2656
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