• The Chicago Auto Shiow is used by manufacturers and auto dealers to track economic trends through consumer research and reactions.
   
• Research is conducted in four stages: Consumer reaction at the displays; exit attendee interviews; broad-based general population perception of the show; and follow-up research of attendees who said they intended to purchase a specific brand, to see if they actually made that purchase.
• Foresight Research, conducts consumer research for auto shows. Steve Bruyn, CEO, said: "This show is important for the industry because of the number of people who attend it."

Read the full press release.