• The Chicago Auto Show is the first U.S. auto show to use a full social and digital media program
   
• Social and digital programs that are being incorporated into this year’s show include: daily "webisodes", a blogger sweepstakes, media events designed for bloggers, Facebook photo contests, Foursqure check-ins, a drive-in program for select influencers, digital media releases and more
   
• The Chicago Automobile Trade Association, the producer of the Chicago Auto Show, hired Vivid Ascent, an integrated marketing agency that specializes in social and digital media, to partner with them to increase the reach of the show to the public in a new, unique way
   
• The Chicago Auto Show is the largest consumer auto show in the U.S., taking place February 10-19, 2012 at McCormick Place

Download the full Social Media press release