Chicago Auto Show Selects Digital Influencer in 2013 'Driving Engagement Awards'

CAS 2013 LOGO 330MEDIA INFORMATION
Contact: Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

 

FOR IMMEDIATE RELEASE

CHICAGO AUTO SHOW SELECTS DIGITAL INFLUENCER IN 2013 'DRIVING ENGAGEMENT AWARDS'

CHICAGO (February 21, 2013) - After diligently monitoring and carefully reviewing all of the social media activity and online buzz throughout the 10-day run of the public show, the Chicago Auto Show announces its 2013 Digital Influencer: Beth Rosen, local host of ChicagonistaLIVE - an interactive monthly talk show.

For the first time, the Chicago Auto Show embarked on a new endeavor to recognize some of the best social media campaigns and identify the most influential digital advocates in the industry - both in the auto manufacturer realm as well as the Chicago Auto Show's own digital advocate.

"This was such an unexpected honor and I'm thrilled," said Rosen, "I'm going to continue doing as much as possible to create some good content for the online audience."

Rosen also helped coordinate events for the Chicago Auto Show's annual Women's Day, sponsored by the Chicago Tribune, which garnered a significant amount of social media activity tied to the show's #CAS13 hashtag, during ChicagonistaLIVE's live broadcast from the show.

In addition to the individual 2013 Digital Influencer Award, the Chicago Auto Show teamed up with Word of Mouth Marketing Association (WOMMA) to present the Best Social Media Campaign to American Honda Motor Co., Inc. Honda's "Driving Engagement Awards" submission featured a music video from startup band Monsters Calling Home where the band members recorded a music video from inside of their Honda. As part of Honda's larger campaign "Honda Loves You Back," Honda surprised the band by booking them as the musical guest for Jimmy Kimmel Live! and utilized Honda's full range of social media presences to help share their story.

"We recognize the power of digital influence and wanted to honor those who spark social media conversations and engagement within the industry," said 2013 Chicago Auto Show Chairman Michael Ettleson.

For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.

###

About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2013 public show will be February 9-18. For more information please visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of about 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.

The 2013 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d'Automobiles.

Back to News