Chicago Auto Show offers Innovative Texting Program for Exhibitors

FOR IMMEDIATE RELEASE

The Chicago Automobile Trade Association renews with Text2Drive to power its Mobile Marketing Campaign for the 2011 Chicago Auto Show.

Chicago Ill. - December 28, 2010 - Texting has become the most powerful and effective communication tool in use today. There are more text messages sent each month than phone calls placed. With more than over 270 million mobile phones in the United States and 100 billion texts sent each month, text messaging has become the preferred form of communication for millions of consumers.

Recognizing this shift in consumer behavior, the Chicago Automobile Trade Association (CATA) has partnered with Text2Drive to harness the power of this communication channel throughout this year's Chicago Auto Show. CATA will incorporate the Text2Drive Mobile Marketing platform to collect opt-in mobile numbers through campaigns that will be incorporated in the CATA's promotional advertising campaigns leading up to the show. The innovative Text2Drive Platform will be used to drive show attendance and increase attendee's participation by raising awareness and creating a "buzz" around special events, featured vehicles and show promotions. 

"The best part about Text2Drive is that it provides multiple benefits to our attendees and exhibitors," said Dave Sloan, president of CATA. "Not only can we leverage this technology to help us promote the show and use it throughout the show for marketing, our exhibitors can use it to uniquely promote their brands. Imagine someone at the show looking at the new Chevy Camaro and wanting more information, using Text2Drive they can immediately receive pictures and all the important information about the vehicle right to their phone."

Text2Drive offers car shoppers a very quick, easy and hassle-free method of obtaining vehicle information without the need of the Internet on their phones. "According to Nielsen only 30-40% of consumers have Internet connectivity on their phones. Text2Drive allows car shoppers to search inventory, receive vehicle information including photos and special incentives, and communicate instantly with sellers via text messaging from their cell phones," said Gregg Owen, CEO & Co-Founder of Text2Drive. "Text2Drive offers many compelling reasons for consumers to opt-in, resulting in our clients being able to create large mobile networks. Once the network is created we afford our clients the ability to easily collect, track, and organize this data so they can continue to remarket their products and services to interested consumers."

In addition to the auto show campaign, the CATA has created an introductory Text2Drive program for their dealer members.  This program provides tools for the dealer's website while incorporating the Text2Drive online mobile number collection widget on Drivechicago.com.

About the Chicago Auto Show
Sanctioned by International Organization of Motor Vehicle Manufacturers, the Chicago Auto Show is the largest auto show in North America and has been held more times than any other auto exposition on the continent. First staged in 1901, 2011 will mark the 103rd edition of the show. The Chicago Auto Show will open to the public Feb. 11-20. Show hours are 10 a.m. to 10 p.m. (Feb. 11-19) and 10 a.m. to 8 p.m. (Feb. 20). For additional information visit:  http://www.chicagoautoshow.com.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association (CATA) is the nation's oldest and largest metropolitan dealer organization. The CATA is comprised of nearly 500 franchised new car dealers and allied members, employing 46,000 people in the metropolitan area. For additional information visit: http://www.cata.info.

About DriveChicago.com
A pioneer in the online vehicle listings marketplace, DriveChicago.com serves as the largest local listing of new and used vehicles in Chicagoland. Owned by the Chicago Auto Trade Association, DriveChicago.com lists the inventory of its 400-plus members at no charge. It's also home to authoritative new-car reviews by automotive experts and a great source local car shows dates and locations. For additional information, visit: http://www.drivechicago.com.

About Text2Drive
Text2Drive is a pioneer in providing the automotive industry with exclusive tools to leverage the most powerful, efficient, and most popular communication channel ever created. Text2Drive provides its clients with platform to build their own mobile network and maximize the value of that network. The Text2Drive platform has greater reach and appeal because it is the only solution that allows the consumer to search dealer inventory, receive information and photos, receive coupons and instantly connect with the client via chatting/texting, all this without the consumer needing the internet on their phones. For additional information please text "INFO" to DRIVE (37483) or call 800-219-8504. You can also email autoshows@text2drive.com or visit www.text2drive.com.

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