Chicago Auto Show App to Utilize Beacon Technology
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
CHICAGO AUTO SHOW APP TO UTILIZE BEACON TECHNOLOGY
CHICAGO (Jan. 8, 2015) – For the third consecutive year, the Chicago Auto Show will provide an official app for fans and attendees. The app was developed by American Eagle, the same company that hosts ChicagoAutoShow.com, and new partner Mobile App Messaging.
This year, the app will take advantage of new beacon technology to better engage attendees and to provide show organizers and exhibitors detailed tracking information about show goers. The beacons will be installed on the show floor and interact both passively and actively with the app to provide the ultimate show experience.
“The addition of Kontakt Beacons at this year’s Chicago Auto Show are designed to be personal. They provide messaging to meet and greet attendees and offer information throughout the event, making this year’s show a more interactive consumer experience,“ said Mobile App Messaging President Dave Rozek.
Additional features of the app include show details, event schedule, show floor map, sponsor listing, show news and vehicle lineup by make and type. The app also interfaces nicely with all of the Chicago Auto Show social media channels including Facebook, Google+, Twitter, YouTube, Instagram, Vine and Pinterest.
The app provides access to the latest information from the Chicago Auto Show website including the news feed, blog, videos and live streams. Attendees who use the app will also receive push notifications designed to keep them abreast of late breaking events and appearances.
“The app is intended to provide attendees with a richer and more informational experience. In addition, the implementation of beacon technology will provide an unparalled show experience and provide our exhibitors with important tracking information,“ said Chicago Auto Show General Manager Dave Sloan.
The 2015 Chicago Auto Show app will be available starting mid-January for both Android and iOS devices. Each can be found in the official app stores.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d’Automobiles.
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