Bright Lights for the Big City
Thursday, January 26, 2012
As the date grows close and excitement builds, more and more will turn to the Internet to interact with the nation’s largest auto show. At ChicagoAutoShow.com, those website visitors can buy tickets, check out appearances, get a preview of nearly every vehicle on the show floor, go inside the show with six webcams and drive deep into the illustrious history of the nation’s longest-running auto show.
"The Chicago Auto Show’s website is a window," said Steve Foley Jr., show chairman,
"that lets visitors explore and discover all the show has to offer. From our fantastic daily photo galleries to our interactive blog to our user-controlled webcams, it’s a site that brings the auto show experience into people’s homes."
Mobile users aren’t neglected either. Smartphone users are automatically redirected to ChicagoAutoShow.com/mobile. It’s a light version of the full-featured site that’s specifically designed to interact with attendees. Those who don’t want to wait in line can buy tickets on their phone in about a minute. Don’t know what’s going on? Check the daily schedule for appearances. Want help shopping for a new car? Check out the "Vehicles on Display" section.
The Chicago Auto Show also leads the way when it comes to social websites. The show’s Facebook page currently enjoys an ever-expanding legion of more than 12,000 fans and is constantly conducting contests, ticket giveaways and interacting with them—and with each other. The show also utilizes Twitter (@chiautoshow & #CAS2012) to connect with followers and attendees.
According to Dave Sloan, show general manager, "In today’s fast-paced, mile-a-minute world, it’s important to connect with fans, attendees and followers on a number of levels so everyone stays engaged before, during and after the show. That’s key to our experience and important to our exhibitors."
If you’ve registered for media credentials for our show, you received a detailed set of links to specific pages on the site, the webcams, our high resolution showfloor map and much, much more. Please free to use them in any way you wish in your discussions about the Chicago Auto Show. As always, if you have any questions or suggestions, we’re always listening. Feel free to shoot a note to CATA Internet Director Mark Bilek at email@example.com.
About the Chicago Auto Show: The Chicago Auto Show is the largest on the continent, spanning over one million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises nearly $2 million annually for 18 worthy Chicago organizations in a single night. The 2012 public show will be held from February 10 - February 19, 2012. For more information, visit www.chicagoautoshow.com or www.facebook.com/chicagoautoshow.
About the Chicago Auto Trade Association:
- Founded in 1904, the Chicago Automobile Trade Association (CATA) is the nation's oldest and largest metropolitan dealer organization. It is comprised of approximately 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ approximately 19,000 people in the metropolitan area.
- CATA dealerships contribute to the state, county and city tax base with gross receipts of approximately $12.5 billion per dealership in new- and used-cars, parts and service. The extended impact of tax base contribution through CATA dealership employees make this group one of the largest and most influential tax constituencies in the city and state.
- The CATA's mission is to promote and maintain honesty and dependability; employ truth and accuracy in dealer advertising; strive to constantly improve business methods and ethics; and maintain fair competition to serve both dealer and customer.
- The association has produced the world famous Chicago Auto Show since 1935.
Director of Communications
Chicago Automobile Trade Association
Chicago Auto Show