For detailed information on each manufacturer press conference, click on the links below.
MAMA/Continental Automotive Breakfast
Toyota announced the Toyota Racing Development (TRD) Pro Series during the Media Preview of the 2014 Chicago Auto Show. The latest chapter in the TRD Pro Series includes the Toyota Tundra, Tacoma and 4Runner. All three are designed with enthusiasts and off-roaders in mind.
Nissan introduced the all-new 2015 Versa Note SR and 2015 Frontier Diesel Runner concept during the Media Preview of the 2014 Chicago Auto Show. The new Versa Note SR model features a sportier, dynamic look with an exclusive grill, darker headlights and chrome accents. "We’ve given it all the works," said Fred Diaz, senior vice president of marketing and sales for Nissan. “Every feature available, regardless of budget.”
Subaru introduced the all-new 2015 Legacy during the Media Preview of the 2014 Chicago Auto Show. The mid-sized sedan was designed with the contemporary driver in mind. “Customers appreciate the current model for its all-wheel-drive, boxer engine, reliability and durability,” said Thomas Doll, Subaru president and CFO. “The 2015 Legacy combines all that with sporty looks and increased efficiency.”
Chevrolet brought two new vehicles to the 2014 Chicago Auto Show Media Preview: the 2015 City Express and the 2015 Silverado HD CNG Bi-Fuel. Chevy also introduced a special edition of the Corvette Stingray.
Volvo introduced performance-oriented Polestar editions of the 2014 S60 sedan and V60 wagon during the Media Preview of the 2014 Chicago Auto Show. They are the quickest models Volvo has ever offered for the everyday use.
Economic Club of Chicago Luncheon
Ford Motor Co. Executive President of the Americas Joe Hinrichs delivered the keynote speech during the Economic Club of Chicago’s luncheon at the 2014 Chicago Auto Show Media Preview. Hinrichs addressed an audience of nearly 00 Economic Club members, guests and journalists. Displayed were Ford’s iconic models including the 50th edition of the Mustang, the 2015 Lincoln Navigator, and the 2015 Ford F-150.
Volkswagen introduced the all-new 2014 Global RallyCross Beetle, during the Media Preview of the 2014 Chicago Auto Show. Volkswagen was excited to announce that they are teaming up with Andretti Autosport and will enter the Red Bull Global Rallycross Series as the Volkswagen-Andretti Rally Cross Team beginning in May. This newly launched racing version of the Beetle will be driven by Tanner Foust and Scott Speed.
Toyota Motorsports announced its partnership with Daytona Rising during the Media Preview of the 2014 Chicago Auto Show. Daytona Rising broke ground on the new Daytona International Speedway in July of 2013.
Maserati highlighted its new sport sedan, the Ghibli S Q4 during the 2014 Chicago Auto Show Media Preview. Jeffrey Ehoodin, public relations manager at Maserati, emphasized Maserati’s 100-year-old Italian tradition of luxury is still “alive and well.” The new sport sedan offers AWD capability with a 3.0 liter twin turbo V6 engine that can easily accelerate up to 404 horsepower.
Lingenfelter Performance Engineering
Word of Mouth Marketing Association