• In a study conducted by Solarix Marketing Firm in 2012, they found that more than 650,000 different people sent out various messages about what kind of car they own, want or were simply buzzing about in a one month period.
   
• By using social media tools and increasing their online presence, manufacturers can help navigate the car buying process and reach a more targeted audience of potential car buyers.
   
• By implementing social technologies, manufacturers can develop new product development insights through instant feedback and engagement with their target markets.
   
• Chicago Auto Show hashtag, #CAS13, was trending #1 nationwide on Twitter.

Click here to view the full press release.