For detailed information on each manufacturer press conference, click on the links below.
Kia introduced the 2014 Forte 5-Door, one of the trio of models unveiled by Kia at the 2013 Chicago Auto Show Media Preview. Also introduced was an all-new 1.6-liter gasoline direct-injected turbocharged four-cylinder engine with 201 hp and 195 lb.-ft. of torque, making the new Forte 5-door SX is the most powerful Forte from Kia to-date.
Kia unveiled the latest car in the Justice League series, the Superman Optima Hybrid, during the 2013 Chicago Auto Show Media Preview. The first five models in the Justice League series were introduced late last year; eight are planned for the entire series.
Vice president of sales, Tom Loveless, served as the spokesperson saying "Kia has been living the dream for the past few years." What’s driving Kia’s growth, according to Loveless, is "its company of doers and creative marketing." He made note of the critiques and awards given to Kia in the last year and thanked its customers for their loyalty. Out of the whole automotive industry, Kia had the highest brand loyalty last year. This began with their thrilling and fun television advertisements for the Kia Soul.
Loveless commented that, "The Kia hamsters and the Kia Soul earned Kia two awards and were voted the number one most viewed video on YouTube with 14.5 millions views and counting." This introduced Kia to a younger, more innovative market.
Kia’s newest concept is the Kia Trackster, the "heavy metal version" of the Kia Soul. The Trackster concept is a high performance vehicle with an electronically controlled all-wheel drive system. Loveless ended the conference by encouraging the audience to "keep dreaming."
Economic Club of Chicago
Cook County Board
He began by giving a brief summary of the 100 Cars for Good philanthropy from 2011. This program enabled non-profit charities to apply through Facebook to be one of 100 recipients of a new Toyota vehicle. After narrowing it down to 500 from a pool of 3,000 applicants, 100 cars were given away in 100 days to charities nationwide. Voting began in May for 100 days, and over that period more than a half million votes were cast.
A representative from the Chicago Zoological Society took a few moments to share how much winning a Toyota vehicle through 100 Cars for Good has positively impacted their day to day operations. Five other charities from the Chicago area joined the Chicago Zoological Society in winning a new Toyota in 2011.
Following in suite of the Social Media Day theme, Rouse then turned the audience’s attention to the big video screen, where Twitter was displayed and they announced their exciting news for 2012. Shown on Toyota’s Twitter stream was the following tweet:
Announcing the return of our #100Cars for Good program at @ChiAutoShow's Social Media Day #CAS2012.
Toyota will begin accepting applications for the second year of 100 Cars for Good on March 12 for two weeks or until they reach 5,000 applications. This year they will be giving away Siennas, Camrys, Tundras, Highlanders, and Priuses. As an added bonus, each vehicle will include a six-year 100,000 mile service agreement. The 400 finalists that are not chosen as vehicle recipients will receive a $1,000 check from Toyota.
A short video concluded the announcement, which showed how thankful last year’s recipients were, and how excited Toyota is to begin its second year of 100 Cars for Good.
Cook County Board Press Release