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Chicago Auto Show Blog

Kick Off with Kia

Posted by: Danielle Shylanski

Today I attended the Kia Motors Press Conference. Before the conference even started, they had live entertainment playing a variety of young, hip cover songs - some of which included Rihanna, Miley Cirus, Black Eyed Peas, The Killers, and many more. Kia Motors provided sample servings of Goose Island 312 to put everyone in a comfortable setting. This was a great marketing tool because it went hand in hand with target consumers, young couples and parents who still want to have fun. From the media side, it was probably a plus to get positive press coverage as well. Great thinking Kia! At select times during the Auto Show they will be hosting an event called Kia Karaoke to further promote their exuberant environment, which matches the excitement you will find when driving a Kia.

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