Kia Reveals Superman-Inspired Optima Hybrid at the 2013 Chicago Auto Show
Thursday, February 7, 2013
Kia unveiled the latest car in the Justice League series, the Superman Optima Hybrid, during the 2013 Chicago Auto Show Media Preview. The first five models in the Justice League series were introduced late last year; eight are planned for the entire series.
Kia worked with MV Designz in Orange, Calif., to build the superhero-themed custom vehicle, appropriately named the "Man of Steel." The Superman concept features widened fenders, full ground-effects and 20-inch Bavaria 5-spoke wheels.
"Just as Superman can take to the skies in any moment, the Optima can go with just a push of a button," said Michael Sprague, executive vice president, marketing and communications at Kia Motors America.
The Man of Steel Optima features a blue paint scheme with the iconic "S" on the hood. Kia designed the beveled grille to resemble Superman's belt and the red headlights "glow with the same intensity of his heat vision." Moreover, red foil character lines begin at the hood and expand to the trunk to mimic the Man of Steel's crimson cape.
Kia partnered with DC Comics in an effort to help raise awareness for the "We Can Be Heroes" campaign that brings relief to those affected by drought and famine in the Horn of Africa. The campaign's core message is that cars have the power to be a hero.