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KIA UNVEILS NIRO CONCEPT, OPTIMA HYBRID AND OPTIMA HYBRID PLUG-IN AT THE 2016 CHICAGO AUTO SHOW

MEDIA INFORMATION

Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

FOR IMMEDIATE RELEASE

 
KIA UNVEILS NIRO CONCEPT, OPTIMA HYBRID AND OPTIMA HYBRID PLUG-IN AT THE 2016 CHICAGO AUTO SHOW
 
CHICAGO (February 11, 2016) - Kia introduced the all-new Niro, a hybrid utility concept vehicle, during the 2016 Chicago Auto Show Media Preview. Perhaps the most defining feature of the vehicle is its hybrid efficiency with a design that resembles a crossover, as Kia is looking to create a brand new segment. 
 
The compact crossover offers an eco-car design, excellent fuel economy - at 50 mpg combined - and a combination gas-electric engine. Key energy-saving features include a driver-only ventilation and Eco-Drive assist system. The gas engine and electric motor combine for a total new output of 146 hp and 195 lb.-ft. of torque.
 
"It's the first to be engineered from the ground-up as a dedicated hybrid," said Orth Hedrick, vice president of product planning at Kia Motors America. "It's not your ordinary green car." 
 
Kia also revealed a redesigned Optima Hybrid and an all-new Optima Hybrid Plug-in, the latest vehicles to join the recently redesigned Kia Optima lineup. The refreshed Optima Hybrid offers an improved powertrain that should increase fuel economy by approximately 10 percent for an estimated 40 mpg in city and highway combined. The Optima Hybrid and the Optima Hybrid Plug-in both boast 154 hp, but the plug-in also touts a fully-electric driving mode in addition to the gas engine for an estimated 27 mpg and an impressive 600 miles of overall range. There subtle stylistic differences that set the hybrid models apart from the gas-powered Optima. 
The 2017 Niro, along with the two new Optima hybrids, are part of Kia's plan to nearly triple its green car line-up by 2020. The Niro is expected to go on sale in early 2017 and the Optima hybrid and hybrid plug-in are set to appear at dealerships by the end of this summer. Pricing has yet to be introduced for all three models.  
 
To watch complete coverage of the 2016 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011.  For more information about the 2016 Chicago Auto Show, please visit www.chicagoautoshow.com. 

For more information on the 2016 Chicago Auto Show, please visit www.chicagoautoshow.com.    

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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2016 public show will be February 13-21. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.

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