News & Events

Instant Text Updates Available at Auto Show

Two-way texting will debut for first time ever at event

Navigating more than one million square feet of exhibition space can seem daunting to anyone, so it’s natural for enthusiasts at the Chicago Auto Show to wander around wondering what to check out first, when a special event is about to happen, and how to get there.

But this year at the largest U.S. auto show, a personal tour guide is coming to a phone near you!

Everyone with a cell phone can text the keyword “AtTheShow” to the short code DRIVE (37483) to get timely updates on events, attractions, promotions, contests, celebrity appearances and other news happening at the 2014 Chicago Auto Show -- sent directly to their own phone.

“The unique aspect of this is the real-time info; there's no delay,” said Mark Bilek, Director of Communications Technology for the Chicago Auto Show. “If a Bulls player, for example, is not on the schedule and shows up, we can text that. We have a way to reach people and let them know.”

Bilek is delivering the text updates to Chicago Auto Show visitors with the help of Text2Drive, the premiere two-way text communication tool used by more than 400 car dealers across the country to send and receive text messages to and from their customers.

“Text2Drive is cutting through the clutter to put the most important and timely information about the Chicago Auto Show in the palm of your hand,” explained Text2Drive CEO Gregg Owen. “You don’t have to fumble with a program or map or search for the help desk. You can easily and conveniently find out where to sign up for the sweepstakes drawing or which interactive display has the shortest line or when a Chicago Bears player is due to appear – all through texting on your own cell phone.”

The press can get their own special text updates by texting the keyword CASMedia to the same short code, DRIVE (37483).

For the first time ever, the Chicago Auto Show will provide live, instant answers to questions via text for those who text the keyword BetterState to the same short code, DRIVE (37483), on Sunday, February 9, 2014. It will be like having a mobile version of the State Farm Insurance Help Desk in every consumer’s pocket or purse.


“That's what I'm excited about, two-way conversations with attendees,” enthused Bilek, adding that the special beta-test of the two-way texting will continue during the week at times when staffing is available.

Bilek’s own staff will be using the Text2Drive platform to communicate with each other and post timely information and pictures to social media.

“Text2Drive created an app that allows employees to take a picture with their phone, attach a message to it and then send it directly to the communications department,” explained Owen. “The employees in the Chicago Auto Show control room can then instantly post that picture and information to their social media pages right from the Text2Drive platform on their computer screen.”

With the constant noise on the showroom floor making communication difficult among Chicago Auto Show employees, Bilek says he’s grateful they have a new, improved way of reaching each other.

“Several years ago, I recognized texting was becoming a way of communication that wasn't being addressed at the Chicago Auto Show. Gregg Owen and I started working together on that,” Bilek noted. “Now, in addition to giving people information through text notifications, we’ll try two-way communication with text. It’s pretty cool.”

Back to News

Follow Us Socially Using #CAS15

Blog

More

Tuesday, March, 17, 2015

Meet the New Chrysler 300: Bolder, Safer and More Refined

Chrysler’s full-size sedan gets a refresh for 2015 that includes new front and rear fascias, new exterior ...

Thursday, February, 26, 2015

Top 5 Epic Social Media Moments of #CAS15

While there were many “epic” (as we say in Chicago) memories of the 2015 Chicago Auto Show, here are a ...

Friday, February, 20, 2015

And That's a Wrap for Chicago Auto Show Interns

Each year, the Chicago Auto Show interviews and selects students from Bradley University in Peoria to serve as ...

Friday, February, 20, 2015

Kia Puts the B.R.A.K.E.S. On

Walking through the Chicago Auto Show many driving simulators are featured throughout the show room floor. ...

Friday, February, 20, 2015

More Than an Auto Show

Bike, riding, scrapbooking, traveling, baking….I have many hobbies, but cars is not one of them. So as you ...

Thursday, February, 19, 2015

Throw Back Thursday: Alfa Romeo

While many of the displays found at the Chicago Auto Show focus on future of the automotive industry, Alfa Romeo ...

Thursday, February, 19, 2015

Land Rover Takes Attendees Around the World

Visitors to the 2015 Chicago Auto Show can journey around the world when they visit Land Rover’s display at ...

Thursday, February, 19, 2015

Lexus Concept Bike Perfect Topper

The Lexus display at this year’s Chicago Auto Show is all about fluid motion – and not just for our ...

Thursday, February, 19, 2015

Chevrolet Believes the Possibilities are Endless

Chevrolet wants to make a difference for the future of the world with their “Possibilities Project.” It ...

Thursday, February, 19, 2015

By Infiniti and Beyond

The future of car prototype creation sits inside the Infiniti lounge at this year’s show. The possibilities ...

More

3/26/2015 2:35:01 PM

#ThrowbackThursday to the classic car display at the 2015 Chicago Auto Show

3/26/2015 12:42:19 PM

The Chicago Auto Show Changed their cover photo.

3/25/2015 11:20:22 PM

I'm not trying to be pushy, but when will the #CAS15 challenge grand prize winner be announced? I was told it was supposed to happen two weeks ago and nothing happened. I'm not trying to sound impatient, but I'm really curious as to who won the contest

3/25/2015 11:48:24 AM

Spotted your dream car at the Chicago Auto Show? For the best leasing deals around, visit www.drivechicago.com

3/25/2015 8:18:00 AM

A few favorites from #CAS15

3/24/2015 4:20:05 PM

The Chicago Auto Show Changed their cover photo.

3/24/2015 3:59:45 PM

Normally, we wouldn't breach your page with a link from our own, but we were thinking of Dave Sloan with this one: "Auto shows move cars

3/24/2015 9:10:59 AM

Ladies, what was your favorite car/crossover/van/truck at the Chicago Auto Show? (photo credit: Chicago Tribune

3/23/2015 11:56:59 AM

Great #CAS15 recap by Latino Traffic Report: http://bit.ly/1ECDKgK

3/23/2015 7:27:01 AM

Who agrees? Via Consumer Guide Automotive: http://bit.ly/199X1gQ #CaseOfTheMondays

More

3/26/2015 5:11:54 PM

RT @cgautomotive: Wide Bodies in Chicago: http://t.co/0eJGLDMuEc @ChiAutoShow Gallery http://t.co/QqiQm0htYd

3/26/2015 5:11:16 PM

Wide Bodies in Chicago: http://t.co/0eJGLDMuEc @ChiAutoShow Gallery http://t.co/QqiQm0htYd

3/26/2015 1:25:43 PM

RT @Kia_Motors: #KiaNow MT @Kia Here’s another glimpse of the show-stealer at @chiautoshow #KiaTrailster http://t.co/zf87onh3NS http://t.co

3/26/2015 1:00:54 PM

RT @FIATUSA: #CAS15 featured a custom-built indoor test track, showcasing the #FIAT500 #Abarth & #500L. See how our fans reacted. https://t

3/26/2015 12:47:27 PM

@kelseephelps What an awesome gift! Glad you're already looking forward to next year's show!

3/26/2015 12:46:19 PM

RT @CCofChicago: #TBT Check out our event photos from our First Look for Charity event @ChiAutoShow #FLFC15 #THANKS to all our guests! http…

3/26/2015 11:26:19 AM

#TBT Check out our event photos from our First Look for Charity event @ChiAutoShow #FLFC15 #THANKS to all our guests! http://t.co/SkWCiTbN85

3/26/2015 8:45:23 AM

Eekk! Just booked a room for the 2016 @ChiAutoShow to surprise my Hubby. He has always wanted to go. #bestwifeever #surprise!