News & Events

Instant Text Updates Available at Auto Show

Two-way texting will debut for first time ever at event

Navigating more than one million square feet of exhibition space can seem daunting to anyone, so it’s natural for enthusiasts at the Chicago Auto Show to wander around wondering what to check out first, when a special event is about to happen, and how to get there.

But this year at the largest U.S. auto show, a personal tour guide is coming to a phone near you!

Everyone with a cell phone can text the keyword “AtTheShow” to the short code DRIVE (37483) to get timely updates on events, attractions, promotions, contests, celebrity appearances and other news happening at the 2014 Chicago Auto Show -- sent directly to their own phone.

“The unique aspect of this is the real-time info; there's no delay,” said Mark Bilek, Director of Communications Technology for the Chicago Auto Show. “If a Bulls player, for example, is not on the schedule and shows up, we can text that. We have a way to reach people and let them know.”

Bilek is delivering the text updates to Chicago Auto Show visitors with the help of Text2Drive, the premiere two-way text communication tool used by more than 400 car dealers across the country to send and receive text messages to and from their customers.

“Text2Drive is cutting through the clutter to put the most important and timely information about the Chicago Auto Show in the palm of your hand,” explained Text2Drive CEO Gregg Owen. “You don’t have to fumble with a program or map or search for the help desk. You can easily and conveniently find out where to sign up for the sweepstakes drawing or which interactive display has the shortest line or when a Chicago Bears player is due to appear – all through texting on your own cell phone.”

The press can get their own special text updates by texting the keyword CASMedia to the same short code, DRIVE (37483).

For the first time ever, the Chicago Auto Show will provide live, instant answers to questions via text for those who text the keyword BetterState to the same short code, DRIVE (37483), on Sunday, February 9, 2014. It will be like having a mobile version of the State Farm Insurance Help Desk in every consumer’s pocket or purse.


“That's what I'm excited about, two-way conversations with attendees,” enthused Bilek, adding that the special beta-test of the two-way texting will continue during the week at times when staffing is available.

Bilek’s own staff will be using the Text2Drive platform to communicate with each other and post timely information and pictures to social media.

“Text2Drive created an app that allows employees to take a picture with their phone, attach a message to it and then send it directly to the communications department,” explained Owen. “The employees in the Chicago Auto Show control room can then instantly post that picture and information to their social media pages right from the Text2Drive platform on their computer screen.”

With the constant noise on the showroom floor making communication difficult among Chicago Auto Show employees, Bilek says he’s grateful they have a new, improved way of reaching each other.

“Several years ago, I recognized texting was becoming a way of communication that wasn't being addressed at the Chicago Auto Show. Gregg Owen and I started working together on that,” Bilek noted. “Now, in addition to giving people information through text notifications, we’ll try two-way communication with text. It’s pretty cool.”

Back to News

Follow Us Socially Using #CAS15

Blog

More

Tuesday, October, 28, 2014

12 Essentials Items to Store in your Car for the Winter

Ever heard of Murphy's Law? "Anything that can go wrong, will go wrong." With that in mind, a flat ...

Thursday, October, 16, 2014

Preparing Your Vehicle for the Long Chicago Winters

Yes, I know fall has just begun. If you're a Chicagoan, you know that means winter is right around the corner. ...

Friday, October, 10, 2014

Subaru Fights Accidents With EyeSight

When Subaru introduced the all-new 2015 Legacy at the Chicago Auto Show this past February, much mention was made ...

Tuesday, October, 07, 2014

Chicago Auto Show Stars Hit the Road at MAMA Rally

This year's Midwest Automotive Media Association's Fall Rally featured a number of 2014 Chicago Auto Show ...

Monday, October, 06, 2014

MAMA Fall Rally Picks

Each fall, approximately 70 MAMA members flock to Autobahn Country Club of Joliet for the chance to jump behind the ...

Saturday, October, 04, 2014

Z06 Officially Fastest Production Chevy Ever!

Chevrolet continued the recent tradition of making manufacturer news at Midwest Automotive Media Association Rally ...

Friday, October, 03, 2014

SUVs for Everyone the '14 MAMA Fall Rally

Given the opportunity to test more than 70 vehicles on the street, track and trail at the recent Midwest Automotive ...

Thursday, September, 25, 2014

All-new 2015 Ford Edge Available Early Next Year

Will the 2015 Ford Edge be the most popular utility vehicle among Millennials next year? Ford sure hopes so.

Wednesday, September, 24, 2014

Volkswagen Beetles Out To Prove They Can Win

The No. 34 Rockstar Volkswagen Beetle GRC made is world debut at the 2014 Chicago Auto Show this past February with ...

Wednesday, September, 17, 2014

Hyundai Continues the Fight against Childhood Cancer

Since Hyundai launched its Hope On Wheels program in 1998, the automaker has been able to rise $87 million for the ...

More

10/29/2014 6:50:05 PM

Last year, Jimmy Butler made an appearance at the Chicago Auto Show! Tonight he and the Chicago Bulls kickoff their season. Good luck

10/29/2014 3:46:21 PM

Honda promotes its newly redesigned CR-V through the first-ever Trick-Or-Treat event on Twitter by asking its fans to use #TreatPromo to get a candy coupon from Mike and Ike on Halloween

10/28/2014 3:01:06 PM

Chicago winters can be brutal! Pack these 12 items in your trunk to be prepared in any emergency situation: http://bit.ly/1tfsjKz

10/28/2014 11:36:03 AM

What year was the first electric traffic signal put in place? Bonus points if you know in which US State! Double bonus points if you know the intersection… off the top of your head. No using Google for this one! #TriviaTuesday

10/27/2014 9:13:03 AM

#MotivationMonday

10/26/2014 8:18:23 AM

The Chicago Automobile Trade Association, producer of the Chicago Auto Show, proudly accepted the USO of Illinois' Salute to Leadership Award last night. Thanks to all who serve or have served our great country. To learn more about how the Chicagoland dealers got behind the initiative, check out this video: http://bit.ly/1ouBozb

10/25/2014 2:00:01 PM

Check out this pumpkin from Toyota USA! If you haven't made any car-vings yet we've provided you with the template to create your own!

10/24/2014 10:33:04 AM

#FlashbackFriday to a cartoon from the Pope Manufacturing Co. in Hartford that ran during the 1907 Chicago Auto Show. It shows a horde of salesmen all vying for the attention of the prospective buyer who has loads of money. The ad concludes that the gentleman chose the 1907 Pope-Hartford. Can you guess how much it sold for

10/23/2014 2:36:03 PM

#ThrowbackThursday to the @Ford robot in 1966 and in 2014! Did you see it at either of these shows

10/23/2014 12:54:31 PM

The votes are in and the crowd favorite for the new #CAS15 is… the ad featuring the white car! Thanks to everyone who helped us choose the design for this year’s show. We hope to see you all in February

More

10/29/2014 6:59:04 PM

.@JimmyButler made an appearance in the @Kia exhibit @ the Chicago Auto Show in '14! Good luck tonight @chicagobulls! http://t.co/i0YfjjKwRq

10/29/2014 3:46:54 PM

.@Honda asks you to tweet a pic of your #Halloween costume using #TreatPromo & they’ll send you a candy coupon for @mikeandike

10/29/2014 2:58:59 PM

RT @Honda: Honda to Host First-Ever Trick-or-Treating Event on Twitter http://t.co/hVZ9pOFu3B

10/29/2014 11:25:43 AM

Daily Motoring News is out! http://t.co/RHXJH0aiJo Stories via @LAPSINC @ChiAutoShow @edmunds

10/29/2014 9:19:56 AM

RT @FCAcorporate: It’s #NationalCatDay. Give the @Dodge #Charger #Hellcat a little love. http://t.co/lp9GU9x9mp

10/28/2014 3:02:01 PM

12 essential items you need in your trunk for the long #Chicago winters: http://t.co/bhfsnuvsTF http://t.co/DS1VIHfVbs

10/28/2014 11:34:10 AM

What year was the first electric traffic signal put in place? #TriviaTuesday http://t.co/Zwarg2eb5h

10/27/2014 3:34:09 PM

5 examples of used cars in the Chicagoland area that would cost you less than $250 per month: http://t.co/A3yKk4UUwB via @cgautomotive

10/27/2014 2:32:05 PM

@_Americaneagle We love it too. Thanks for all the help!

10/27/2014 2:27:40 PM

We love @ChiAutoShow's new website! http://t.co/jl19LGyazA