Multimedia

Chicago Auto Show Blog

Hyundai Hope On Wheels Celebrates 15 Years

Posted by: Julie Piatek

For 15 years, Hyundai and its dealers have been dedicated to helping the fight against childhood cancer with their nonprofit Hyundai Hope On Wheels. A major corporate leader in the fight against childhood cancer, Hyundai began Hope On Wheels in 1998 to raise awareness of childhood cancer and commemorate children who are battling the disease.

In addition to donating $14 for each vehicle purchased during the month of September, Hyundai coordinated a unique social media campaign last month titled “Every Handprint Tells A Story” to create awareness about pediatric cancer. Primarily utilizing the Facebook platform, visitors to the Hyundai Facebook application were able to learn about the research funded by Hope On Wheels, view videos of pediatric cancer survivors, share stories via social media and post their own messages of hope. Hyundai fans were also encouraged to “like” the Hope On Wheels page and change their profile picture to its logo – further helping to spread the word.

Additionally, Hyundai utilized Twitter and Instagram to drive photo sharing with the hashtag #GiveHopeAHand. Hyundai encouraged people to submit photos of their own hand with “#GiveHopeAHand” written on their palm.

The power of visuals made a strong impact within the social media community that helped spark a viral campaign, which majorly contributed to its overall success. However, beyond social media, Hyundai also coordinated races and walks throughout the U.S. as a fundraising opportunity for Hope On Wheels. Chicago, for instance, hosted the Chicago Half Marathon and Hyundai Hope On Wheels 5K on September 8. The funds raised went directly to local pediatric research.

The Hyundai Hope On Wheels campaign has experienced great success over the past 15 years and continues to gain in momentum, especially with the help of social media and Hyundai’s established advocates. Did you contribute to this campaign at all – whether via social media or by purchasing a Hyundai vehicle last month? Post here or tweet us @ChiAutoShow.

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

Friday, February, 19, 2016

Test Tracks Are A Gear Shifter

Of everything to see and do at the Chicago Auto Show, some of the most popular attractions are the test tracks, ...

Wednesday, February, 17, 2016

Women's Day Revs Up Excellence

Women's Day at the Chicago Auto Show is a revolutionary way to bring a diverse group of women with a common ...

More

5/27/2016 3:04:41 PM

#FlashbackFriday to when Ronald Reagan served as Grand Marshall of the 1954 show

5/27/2016 12:50:17 PM

Memorial Day...time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our freedoms, throw some encased meat onto the grill and prepare for the greatest racing weekend of the year

5/27/2016 11:01:49 AM

How cool is this photo by @jasonmpeterson? Feel free to save down as your desktop or phone screensaver! #Volvo #Chicago

5/26/2016 10:28:21 AM

We're out at the Midwest Automotive Media Association Spring Rally! From track time, to off-roading and testing out Family Vehicle of the Year contenders, there's much to see and do at Road America. Highlights will be posted soon to the blog - stay tuned

5/20/2016 9:15:27 AM

Chicago Auto Show producers, the Chicago Automobile Trade Association, shares the facts & myths on how frequent you really need your oil changed

5/19/2016 4:37:49 PM

The Chevrolet Volt and Bolt aren't the only talk of the EV town

5/17/2016 10:36:48 PM

Mark your calendars for July 16! Help support the USO of Illinois & local troops. #BBQ4Troops

5/16/2016 1:23:49 PM

We worked on this project for Nissan in January and are happy to share it now! We wrapped three Nissan crossovers with custom red #chrome wraps and chrome, black, and white #vinyl accents. They were showcased at The Chicago Auto Show after a snowy photo shoot in Wisconsin. Let us know what you think! #CAS16 #averychrome #chromewraps #Nissan

5/16/2016 10:23:50 AM

Were you one of the 6,506 people who submitted an application for the Ford GT? Well, in just one month, the supercar has sold out

5/13/2016 12:01:00 PM

There used to be a "South Side Day" at the 1951 Chicago Auto Show! #FlashbackFriday

More

5/27/2016 3:21:02 PM

RT @ChiAutoShow: #FlashbackFriday to when Ronald Reagan served as Grand Marshall of the '54 Chicago Auto Show! https://t.co/ewH0rqM2rp

5/27/2016 3:19:07 PM

#FlashbackFriday to when Ronald Reagan served as Grand Marshall of the '54 Chicago Auto Show! https://t.co/ewH0rqM2rp

5/27/2016 1:22:07 PM

Thanks for following @ChiAutoShow @FairwayFordSC @brandywineap Have a great #MemorialDayWeekend ! -- https://t.co/j6SsQTR7O2

5/27/2016 1:07:44 PM

RT @ChiAutoShow: #MemorialDayWeekend is a time to honor the fallen & prepare for the best racing wknd of the year: https://t.co/KXrp5FVjkV

5/27/2016 12:54:38 PM

#MemorialDayWeekend is a time to honor the fallen & prepare for the best racing wknd of the year: https://t.co/KXrp5FVjkV

5/27/2016 12:12:44 PM

RT @rbourgoise: @Toyota 's Mike Kroll receives the @ChiAutoShow "Best of Show" award for @Lexus LC 500 during #MAMA16SR https://t.co/8GnRN6

5/27/2016 12:12:36 PM

RT @slowcb7: Look @fligouri cleaning up the awards for @chevrolet from @ChiAutoShow for #BestInShow https://t.co/Rl1JfvterL

5/27/2016 11:52:15 AM

RT @ChiAutoShow: Feel free to use as your screensaver! Photo cred: @Jasonmpeterson. #Volvo #Chicago #ChicagoSkyline #LakeShore https://t.co

5/27/2016 11:28:18 AM

RT @rbourgoise: @Toyota 's Mike Kroll receives the @ChiAutoShow "Best of Show" award for @Lexus LC 500 during #MAMA16SR https://t.co/8GnRN6

5/27/2016 11:28:14 AM

RT @slowcb7: Look @fligouri cleaning up the awards for @chevrolet from @ChiAutoShow for #BestInShow https://t.co/Rl1JfvterL