News & Events

Hyundai Motor America Wins the 2014 Word of Mouth Marketing Association (WOMMA) Driving Engagement Award

  MEDIA INFORMATION
Contact:
Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

FOR IMMEDIATE RELEASE

CHICAGO (February 7, 2014) – The Chicago Auto Show and Word of Mouth Marketing Association (WOMMA) presented Hyundai Motor America with the second annual “Driving Engagement” award for most innovative social media campaign of 2013 during the Social Media Preview of the 2014 Chicago Auto Show.

Hyundai’s social media campaign titled “The Walking Dead Chop Shop” extended The Walking Dead integration into the social media and digital realm. Hyundai put the power in The Walking Dead fans’ hands to build their own Zombie Survival Machine. Hyundai shared its campaign strategy and resulting success during the “Driving Engagement” award ceremony.

“We are honored and truly thrilled that ‘The Walking Dead Chop Shop’ campaign has been recognized by WOMMA,” said David Matathia, director of marketing communications, Hyundai Motor America. “With help from the popularity of The Walking Dead franchise, Hyundai continues to expand the conversation around Hyundai vehicles with young and passionate audiences.”

WOMMA selected three automotive manufacturers as finalists for the Driving Engagement awards: American Honda Motor Company, Inc. and Jaguar North America were the two runners-up. Honda submitted its “Project Drive-In” campaign, aimed to save a piece of American car culture: the drive-in movie theater and Jaguar entered its “#MyTurnToJag” campaign to deliver a once-in-a-lifetime Jaguar F-TYPE experience to fans.

“The auto industry embraced social business in 2013 more than ever before,” said Suzanne Fanning, president of WOMMA. “We saw incredible, record-breaking results from gamification, crowdsourcing and cause marketing, as well as great use of Pinterest, Snapchat and Instagram. Social engagement was extremely effective for the auto industry during the past year, and we are grateful to the Chicago Auto Show for allowing us to honor manufacturers that truly ‘drive engagement.’”

For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.

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About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow. Media can register for the Chicago Auto Show Media Preview at chicagoautoshow.com/media/.

About Word of Mouth Marketing Association (WOMMA)
Founded in 2004, the Word of Mouth Marketing Association is the official trade association in the industry dedicated to word of mouth and social media marketing. It is comprised of members from elite Fortune 500 brands, agencies and service providers, such as McDonald’s Corporation, Unilever, Nestle, Nissan, Heineken International, Edelman and more. These exceptional thought-leaders across the globe and innovative companies are committed to expanding the word of mouth marketing industry through advocacy, education and ethics. WOMMA is a leader in ethical word of mouth marketing practices through its offline education, such as the renowned WOMMA Summit, professional development opportunities and knowledge sharing with top industry marketers. For more information please visit WOMMA.org.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit CATA.info.

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