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Hyundai Motor America Wins 2014 Word of Mouth Marketing Association Driving Engagement Award

The Chicago Auto Show and Word of Mouth Marketing Association (WOMMA) presented Hyundai Motor America with the second annual “Driving Engagement” award for most innovative social media campaign of 2013 during the Social Media Preview of the 2014 Chicago Auto Show.

Hyundai’s social media campaign titled “The Walking Dead Chop Shop” extended The Walking Dead integration into the social media and digital realm. Hyundai put the power in The Walking Dead fans’ hands to build their own Zombie Survival Machine. Hyundai shared its campaign strategy and resulting success during the “Driving Engagement” award ceremony.

“We are honored and truly thrilled that ‘The Walking Dead Chop Shop’ campaign has been recognized by WOMMA,” said David Matathia, director of marketing communications, Hyundai Motor America. “With help from the popularity of The Walking Dead franchise, Hyundai continues to expand the conversation around Hyundai vehicles with young and passionate audiences.”

WOMMA selected three automotive manufacturers as finalists for the Driving Engagement awards: American Honda Motor Company, Inc. and Jaguar North America were the two runners-up. Honda submitted its “Project Drive-In” campaign, aimed to save a piece of American car culture: the drive-in movie theater and Jaguar entered its “#MyTurnToJag” campaign to deliver a once-in-a-lifetime Jaguar F-TYPE experience to fans.

“The auto industry embraced social business in 2013 more than ever before,” said Suzanne Fanning, president of WOMMA. “We saw incredible, record-breaking results from gamification, crowdsourcing and cause marketing, as well as great use of Pinterest, Snapchat and Instagram. Social engagement was extremely effective for the auto industry during the past year, and we are grateful to the Chicago Auto Show for allowing us to honor manufacturers that truly ‘drive engagement.’”

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