News & Events

Honda Launches Special-Edition Civic Si Coupe at the 2014 Chicago Auto Show

MEDIA INFORMATION
Contact:
Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

FOR IMMEDIATE RELEASE

CHICAGO (February 7, 2014) – Honda unveiled the winning entry of the Forza Motorsport Civic Si Design Contest at the 2014 Chicago Auto Show, as part of a partnership with Forza Motorsport, the racing franchise on Xbox One.

Selected from nearly 170 entries, the winning 2014 Civic Si Coupe design was created by Forza gamer Tiffany Labedz of Phoenix, Ariz. This one-of-a-kind Civic is the first vehicle to feature a design from the Forza Motorsport community. 

“At Honda, we love meeting our customers where their passion lies, and the racing and custom car design in Forza Motorsport is definitely a passion for so many Honda and Civic enthusiasts,” said Tom Peyton, assistant vice president of advertising at American Honda Motor Co., Inc. “Taking an immersive gaming experience like Forza and bringing it to life here at the Chicago Auto Show will make for an exciting exhibition and a real-life demonstration of how cars and gaming are increasingly intertwined.”

Peyton continued, “Our goal is to keep the brand fun, to keep the brand youthful. Gaming is becoming a bigger and bigger media, so it was a great platform for Honda to invest in.”

Chicago Auto Show attendees will have the opportunity to be among the first to race the 2014 Civic Si Coupe in Forza Motorsport 5 on Xbox One demo stations in the Honda exhibit.

To watch complete coverage of the 2014 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. The manufacturer press conferences are also available at www.youtube.com/chicagoautoshow. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.

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About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow. Media can register for the Chicago Auto Show Media Preview at chicagoautoshow.com/media/.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit CATA.info.

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