News & Events

Honda Launches Special-Edition Civic Si Coupe at the 2014 Chicago Auto Show

MEDIA INFORMATION
Contact:
Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

FOR IMMEDIATE RELEASE

CHICAGO (February 7, 2014) – Honda unveiled the winning entry of the Forza Motorsport Civic Si Design Contest at the 2014 Chicago Auto Show, as part of a partnership with Forza Motorsport, the racing franchise on Xbox One.

Selected from nearly 170 entries, the winning 2014 Civic Si Coupe design was created by Forza gamer Tiffany Labedz of Phoenix, Ariz. This one-of-a-kind Civic is the first vehicle to feature a design from the Forza Motorsport community. 

“At Honda, we love meeting our customers where their passion lies, and the racing and custom car design in Forza Motorsport is definitely a passion for so many Honda and Civic enthusiasts,” said Tom Peyton, assistant vice president of advertising at American Honda Motor Co., Inc. “Taking an immersive gaming experience like Forza and bringing it to life here at the Chicago Auto Show will make for an exciting exhibition and a real-life demonstration of how cars and gaming are increasingly intertwined.”

Peyton continued, “Our goal is to keep the brand fun, to keep the brand youthful. Gaming is becoming a bigger and bigger media, so it was a great platform for Honda to invest in.”

Chicago Auto Show attendees will have the opportunity to be among the first to race the 2014 Civic Si Coupe in Forza Motorsport 5 on Xbox One demo stations in the Honda exhibit.

To watch complete coverage of the 2014 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. The manufacturer press conferences are also available at www.youtube.com/chicagoautoshow. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.

###

About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow. Media can register for the Chicago Auto Show Media Preview at chicagoautoshow.com/media/.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit CATA.info.

Back to News

Follow Us Socially Using #CAS16

Blog

More

Wednesday, July, 13, 2016

Chrysler Says, "Hack Away!"

Fiat Chrysler Automobiles is offering a "bug bounty" financial reward for discovery of potential vehicle ...

Friday, June, 24, 2016

A Day at the Park, Ridgeline Style

  Honda introduced Midwest Automotive Media Association (MAMA) members to the new 2017 Ridgeline truck ...

Thursday, June, 02, 2016

MAMA Spring Rally Roundup

Each spring, car manufacturers and auto writers flock to Elkhart Lake, Wis. to partake in the annual, ...

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

More

7/25/2016 11:28:03 AM

We hope you 'Find New Roads' this week. #MondayMotivation

7/25/2016 10:18:01 AM

This is the last week to participate in our change drive by donating your spare change to help our troops! Please visit www.DriveChicago.com to find a dealer near you! #BBQ4Troops

7/23/2016 9:32:02 AM

Time is running out! Make sure to enter the Ultimate Backyard BBQ for the Troops contest! http://bit.ly/298YfOf

7/21/2016 9:44:03 AM

Fill in the blank! If I had access to the production version of this Acura Precision concept car, I would _______

7/19/2016 9:54:02 AM

Can you guess the name of this red sports car from the '88 Chicago Auto Show? #TakeMeBackTuesday

7/17/2016 4:47:25 PM

This year, local dealerships made the USO of Illinois #BBQ4Troops events bigger and better than ever - via ABC 7 Chicago & Ravi Baichwal ABC7

7/17/2016 2:03:59 PM

Some more highlights from Arlington Heights Ford. What a great day. Thanks to all who came out to support the USO of Illinois & local troops. #BBQ4Troops

7/16/2016 1:44:26 PM

The grill's going at Webb Chevy! #BBQ4Troops

7/16/2016 1:09:24 PM

#America #Corvette #BBQ4Troops

7/16/2016 12:34:58 PM

Enough said. ???? #BBQ4Troops

More

7/25/2016 11:28:02 AM

We hope you 'Find New Roads' this week. #MondayMotivation https://t.co/UeAN7AiSkg

7/25/2016 10:33:01 AM

This is the last week to enter the @USO_of_Illinois Ultimate Backyard #BBQ4Troops contest! https://t.co/NAYTlY2ue8

7/23/2016 11:15:22 AM

@ChiAutoShow drive to Chicago:-)

7/22/2016 10:11:21 AM

RT @FordAutoShows: |REPLAY| We're live at the @ChiAutoShow w/ @Ford_Brad & the... #katch #Periscope https://t.co/PUiRFewrJC https://t.co/xS

7/22/2016 9:09:14 AM

RT @ChiAutoShow: Fill in the blank! If I had access to the production version of this Acura Precision concept car, I would _______. https:/

7/22/2016 3:13:40 AM

RT @ChiAutoShow: Fill in the blank! If I had access to the production version of this Acura Precision concept car, I would _______. https:/

7/22/2016 1:29:39 AM

@ChiAutoShow Drive it to the grocery store and get all the chicks.

7/21/2016 1:08:09 PM

RT @ChiAutoShow: Fill in the blank! If I had access to the production version of this Acura Precision concept car, I would _______. https:/

7/21/2016 10:30:08 AM

@ChiAutoShow We would call it the #HondaNSX! https://t.co/cw4xPIvg5V