News & Events

Honda Launches Special-Edition Civic Si Coupe at the 2014 Chicago Auto Show

MEDIA INFORMATION
Contact:
Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

FOR IMMEDIATE RELEASE

CHICAGO (February 7, 2014) – Honda unveiled the winning entry of the Forza Motorsport Civic Si Design Contest at the 2014 Chicago Auto Show, as part of a partnership with Forza Motorsport, the racing franchise on Xbox One.

Selected from nearly 170 entries, the winning 2014 Civic Si Coupe design was created by Forza gamer Tiffany Labedz of Phoenix, Ariz. This one-of-a-kind Civic is the first vehicle to feature a design from the Forza Motorsport community. 

“At Honda, we love meeting our customers where their passion lies, and the racing and custom car design in Forza Motorsport is definitely a passion for so many Honda and Civic enthusiasts,” said Tom Peyton, assistant vice president of advertising at American Honda Motor Co., Inc. “Taking an immersive gaming experience like Forza and bringing it to life here at the Chicago Auto Show will make for an exciting exhibition and a real-life demonstration of how cars and gaming are increasingly intertwined.”

Peyton continued, “Our goal is to keep the brand fun, to keep the brand youthful. Gaming is becoming a bigger and bigger media, so it was a great platform for Honda to invest in.”

Chicago Auto Show attendees will have the opportunity to be among the first to race the 2014 Civic Si Coupe in Forza Motorsport 5 on Xbox One demo stations in the Honda exhibit.

To watch complete coverage of the 2014 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. The manufacturer press conferences are also available at www.youtube.com/chicagoautoshow. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.

###

About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2014 public show will be February 8-17. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow. Media can register for the Chicago Auto Show Media Preview at chicagoautoshow.com/media/.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ nearly 20,000 people in the metropolitan area. The association has produced the Chicago Auto Show since 1935. For more information, visit CATA.info.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Thursday, February, 26, 2015

Top 5 Epic Social Media Moments of #CAS15

While there were many “epic” (as we say in Chicago) memories of the 2015 Chicago Auto Show, here are a ...

Friday, February, 20, 2015

And That's a Wrap for Chicago Auto Show Interns

Each year, the Chicago Auto Show interviews and selects students from Bradley University in Peoria to serve as ...

Friday, February, 20, 2015

Kia Puts the B.R.A.K.E.S. On

Walking through the Chicago Auto Show many driving simulators are featured throughout the show room floor. ...

Friday, February, 20, 2015

More Than an Auto Show

Bike, riding, scrapbooking, traveling, baking….I have many hobbies, but cars is not one of them. So as you ...

Thursday, February, 19, 2015

Throw Back Thursday: Alfa Romeo

While many of the displays found at the Chicago Auto Show focus on future of the automotive industry, Alfa Romeo ...

Thursday, February, 19, 2015

Land Rover Takes Attendees Around the World

Visitors to the 2015 Chicago Auto Show can journey around the world when they visit Land Rover’s display at ...

Thursday, February, 19, 2015

Lexus Concept Bike Perfect Topper

The Lexus display at this year’s Chicago Auto Show is all about fluid motion – and not just for our ...

Thursday, February, 19, 2015

Chevrolet Believes the Possibilities are Endless

Chevrolet wants to make a difference for the future of the world with their “Possibilities Project.” It ...

Thursday, February, 19, 2015

By Infiniti and Beyond

The future of car prototype creation sits inside the Infiniti lounge at this year’s show. The possibilities ...

Thursday, February, 19, 2015

Honda's Power of Dreams

Honda’s “Racing Experience” exhibit celebrates 50 years of racing heritage at the 2015 Chicago ...

More

2/26/2015 5:02:22 PM

Top 5 Epic Social Media Moments of the 2015 Chicago Auto Show: http://www.chicagoautoshow.com/auto-show-blog/top-5-epic-social-media-moments-of-cas15/

2/26/2015 1:32:48 PM

#ThrowbackThursday to Thursday of last week at the Chicago Auto Show! Who wishes we could rewind one week

2/25/2015 6:36:02 PM

Photos of the 2016 #Mercedes #AMG #GT in case you couldn't make it to the The Chicago Auto Show last week.?

2/25/2015 2:40:22 PM

Best of Show. Direct from The Chicago Auto Show press release...

2/25/2015 2:38:37 PM

Best of Show. Direct from The Chicago Auto Show press release...

2/25/2015 2:38:19 PM

#Automotive Industry Expert and DRIVEN President, Mike Caudill, took the spotlight on Fox And Friends / Fox News to highlight impressive innovations at The Chicago Auto Show. From Ram Trucks, Cadillac, Ford Motor Company (including Google Glass-Ambulance integration), KIA to Mitsubishi USA. #CAS15

2/25/2015 2:19:18 PM

Last week we asked #CAS15 fans what their definition of a crossover vehicle was...http://bit.ly/1AdKGD1 #CASOverheard

2/25/2015 12:56:36 PM

The Best Green Vehicle award for Chicago Auto Show's Best in Show goes to...the BMW i8! (photo courtesy of ABC 7 Chicago

2/25/2015 11:29:08 AM

Whoa - check out the "Camp Jeep" that Jeep built for fans to ride around the The Chicago Auto Show

2/25/2015 11:05:59 AM

Camp Jeep had fans lining up at the The Chicago Auto Show. Watch them get a taste of what the original 4x4 can do

More

2/26/2015 11:01:36 PM

Hay @CU_ICAR @MarisCallahan Getting ready for an exciting day at #womensday #WDE15 #wde at @ChiAutoShow @mjtam @BethRosen @CHICAGOALY

2/26/2015 10:21:34 PM

RT @chevrolet: America’s most popular sports car is turning heads at #CAS15. #Camaro #FindNewRoads http://t.co/emd7mqnHrr

2/26/2015 9:21:30 PM

@ChiAutoShow, wonder where all the carpet goes after the auto show? It is going up for sale in Franklin Park Il! http://t.co/wIRueZIBxi

2/26/2015 8:29:49 PM

@ndmetalhead @ChiAutoShow #CAS15 There is SO MUCH orange these days! We really appreciate this retweet. :>

2/26/2015 8:04:20 PM

RT @XimenaDuqueRD5: Un poster de nuestra consentida @ximenaduque en " Chicago en el auto schow " #Cas15 #DDP @DuenosParaiso ?????? http://t

2/26/2015 8:03:31 PM

RT @XimenaDuqueRD5: Un poster de nuestra consentida @ximenaduque en " Chicago en el auto schow " #Cas15 #DDP @DuenosParaiso ?????? http://t

2/26/2015 8:03:28 PM

RT @XimenaDuqueRD5: Un poster de nuestra consentida @ximenaduque en " Chicago en el auto schow " #Cas15 #DDP @DuenosParaiso ?????? http://t

2/26/2015 8:02:30 PM

RT @XimenaDuqueRD5: Un poster de nuestra consentida @ximenaduque en " Chicago en el auto schow " #Cas15 #DDP @DuenosParaiso ?????? http://t

2/26/2015 8:01:56 PM

RT @XimenaDuqueRD5: Un poster de nuestra consentida @ximenaduque en " Chicago en el auto schow " #Cas15 #DDP @DuenosParaiso ?????? http://t

2/26/2015 8:01:05 PM

Un poster de nuestra consentida @ximenaduque en " Chicago en el auto schow " #Cas15 #DDP @DuenosParaiso ?????? http://t.co/1k85OcgQNW