General Motor's Alan Batey Delivers Keynote Speech at 2015 Chicago Auto Show Media Preview
The 2015 Chicago Auto Show Media Preview kicked off with the Midwest Automotive Media Association (MAMA) breakfast, where Alan Batey, General Motors executive vice president and president, North America addressed the crowd to highlight how General Motors will be making a difference in the year 2015 and beyond.
“To help strengthen our efforts, we will focus on four crucial areas in 2015 and beyond: marketing, customer service, our retail facilities, and, above all, great vehicles.” said Batey. “And we capture all of this in three words for Chevrolet: Find New Roads. This is much more than a simple tagline. This is our brand promise, a promise of fulfilling endless possibilities through our products and the Chevrolet experience, in order to inspire passion and loyalty in our customers.”
Batey further discussed the General Motors brands at length and their successes in 2014. In addition, he announced that Chevrolet will introduce five all-new cars in 2015. The next generation Volt will be available later this year; it will have more range including up to 50 miles of clean electric driving and more comfort and convenience features.
Batey also announced that the Bolt EV, introduced last month, will go from concept to production vehicle and be available in all 50 states. It is designed to provide long-range pure electric power, about 200 miles of range, and has a target price of around $30,000 after federal incentives.
“Vehicles like the new Volt and Bolt EV concept represent the innovation and ingenuity that have run in the DNA of this brand since the very beginning.” said Batey.
To watch complete coverage of the 2015 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. The manufacturer press conferences are also available at www.youtube.com/chicagoautoshow. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.
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