Parents Who Participate in Safety Demonstrations to Receive Free Booster Seat Certificates as Part of National Booster Seat Awareness Initiative.
WHAT: In an effort to raise awareness about the importance of booster seats and increase usage, Mitsubishi Motors and Kids Safety First, a national non-profit organization, will continue its National Booster Seat Awareness Initiative at the Chicago International Auto Show as Certified Car Seat Technicians from the Chicago Police Department will be on hand to conduct booster seat installation demonstrations on Saturday, February 9th and Tuesday, February 12th.
By participating in a free demonstration, parents with children between the ages of 4 and 8 who are less than 4'9" tall will have an opportunity to receive a certificate for a free booster seat redeemable at thirteen Chicago-area Mitsubishi car dealerships. Kids Safety First will also be handing out free educational materials such as coloring books and car seat safety guideline cards. For more information about Kids Safety First and the National Booster Seat Awareness Initiative, log on to www.kidssafetyfirst.com.
WHEN: Saturday, February 9th and Tuesday, February 12th, Chicago Auto Show, 11:00 AM – 3:00 PM
WHERE: Mitsubishi Motors Booth (Booth # SH21) at the Chicago International Auto Show, McCormick Place, Lake Shore Drive at 23rd Street, Chicago, IL 60616
Demonstration participants will be able to redeem each certificate for one free booster seat at thirteen local Chicago Mitsubishi dealerships (details available at event).
STATISTICS: Although the National Highway Traffic Safety Administration (NHTSA) recommends that children between the ages of 4 and 8, weighing between 35 and 80 pounds, should use a booster seat, the organization estimates usage at about 20 percent. According to the Fatality Analysis Reporting System (FARS), there were 230 vehicle passenger fatalities amongst children the between ages 4 and 8 in 2006. More than 73 percent of the children involved in those fatal accidents were not placed in a child safety seat.
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