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FIAT brand to host outdoor cinema experience

Posted by: Mark Bilek

fiat logoLooking for something to do this weekend? FIAT Brand North America is bringing its debut commercial, "Drive-in," to life as it sets up a weekend-long celebration and outdoor cinema in downtown Chicago starting Friday, Aug. 19 and ending Sunday, Aug. 21.

Attendees to the "Simply More by FIAT" experience will be able to spend an afternoon relaxing in the Café al fresco with complimentary espresso and gelato, play a round of bocce ball and listen to music provided by local DJ's performing throughout the day.

Starting at 8:00 p.m. and in true "drive-in" style, the brand will show a double feature, an original film along with its remake, each night, signifying the reintroduction of the FIAT brand to North America. Participants also can reserve seating for the movie in a new 2012 Fiat 500 or 500 Cabrio model.

Date:
Friday, Aug. 19 - Sunday, Aug. 21

Location:
Chicago, Illinois
521 N. Clark St. Between W. Grand Ave. and W. Illinois St.

Time:
Opens to the public at Noon, movies begin at 8:00 p.m.

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