News & Events

Countdown to Challenger Continues with Sneaky Pics and Pricing


Show organizers have been waiting for this for well over a year —and customers for a lot longer than that. In December 2006, well before the 2007 Chicago Auto Show was staged, the call was made from Auburn Hills to the CATA offices in Chicago with news that the production version of the Dodge Challenger would make its world debut at the 2008 Chicago Auto Show.

Chrysler officials then revealed that on their Web site, a “Countdown Clock” was already ticking down the seconds to when the wraps would be taken off of this incredibly significant vehicle.

“I wasn’t even the show chairman at that point,” laughs Bob Loquercio, 2008 auto show chairman. “But I knew that this was going to take place on my watch—and I couldn’t have been more excited or pleased. What fun this is going to be!”

Proof that demand for this American muscle coupe was evidenced Dec. 3 when Dodge started to accept orders for the 2008 Challenger SRT8®. Each is packed with modern technology and innovation and each with its own special numbered dash plaque. Complete, broader Challenger lineup details and pricing are still to come, but we know that the 2008 Dodge Challenger SRT8 models will all feature the 6.1-liter HEMI® V-8 and will be available in Black, Silver or HEMI Orange only. All will feature dual “carbon-fiber” hood stripes, harkening back to the original Dodge Challenger.

Dodge announced pricing for the Challenger SRT8® (MSRP) at $37,995 (which includes $675 destination) and delivery will begin in the spring.

“The 2008 Dodge Challenger SRT8 offers pure American pony-car muscle,” said Jim Press, vice chairman & president – Chrysler LLC. “With styling that stays true to Challenger’s original heritage, an abundance of modern amenities and cutting-edge technology, the Challenger SRT8 will deliver the SRT credo of benchmark performance at a tremendous value.

“The Challenger SRT8 is only the beginning of the story, as we’ll soon follow with a complete lineup of Challenger models that will offer a wide array of features and deliver outstanding value for our customers,” Press added.

The all-new 2008 Dodge Challenger SRT8 will be built at the Chrysler Canada Assembly Plant in Brampton, Ontario, on the same assembly line with the Dodge Charger, Charger SRT8, Magnum, Magnum SRT8, Chrysler 300 and Chrysler 300 SRT8 vehicles.

The all-new 2008 Dodge Challenger SRT8 showcases the renowned, five key aspects of every SRT vehicle: exterior styling that resonates with the brand image; race-inspired interiors; world-class ride and handling characteristics across a broad range; benchmark braking; and standout powertrain. It will unquestionably deliver in all five areas, according to Dodge.

The excitement starts again in Chicago and the clock is ticking.

Will you be there to witness the moment?

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