Consumer Vehicles Take Center Stage in Chicago
Set to make their world debut in less than a week, the Acura RDX, Chevrolet Equinox and Honda Pilot give the Chicago Auto Show a decidedly consumer-focused bent. The Chicago Auto Show Media Preview will also see world introductions from Ford, Hyundai, Kia, Nissan, Ram and Toyota. Additionally, Mitsubishi is set introduce the Mitsubishi GC-PHEV to North America and make a major product announcement.
“Exciting performance cars, limited-edition specialty models are important to help build brand awareness and drum up consumer enthusiasm, but vehicles like the Equinox, Pilot and RDX meet consumers on their level; they are cars the average consumer can afford and one day own,” said John Webb, 2015 Chicago Auto Show chairman. “The Chicago Auto Show provides automakers the opportunity to shake hands with hundreds of thousands of their customers on an personal level. With 1 million square feet of exhibit space, no other show can offer the diversity of display that you’ll find in Chicago.”
The Chicago Auto Show’s tradition of providing automakers with a solid social media platform continues as well. BMW, Chevrolet, FCA, Ford, Hyundai, Mazda, Porsche and Volkswagen all will host events on the second day of the Media Preview. These events will feature product introductions and also have a decidedly social angle, perfect for sharing in 15- and 30-second video bites.
Journalists and broadcast outlets looking to go a little deeper won’t want to miss the Concept & Technology Garage. Held the day before the Media Preview, the Concept & Technology Garage will feature displays from more than a dozen automakers highlighting unique concept vehicles, the hottest new production cars and the latest automotive technologies.
Highlighted by the world introductions of some very significant consumer vehicles, the Chicago Auto Show Media Preview is shaping up to be a “can’t miss” event for media from all walks.
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