Chicago Auto Show Selects Digital Influencer in 2013 'Driving Engagement Awards'
Thursday, February 21, 2013
After diligently monitoring and carefully reviewing all of the social media activity and online buzz throughout the 10-day run of the public show, the Chicago Auto Show announces its 2013 Digital Influencer: Beth Rosen, local host of ChicagonistaLIVE - an interactive monthly talk show.
For the first time, the Chicago Auto Show embarked on a new endeavor to recognize some of the best social media campaigns and identify the most influential digital advocates in the industry - both in the auto manufacturer realm as well as the Chicago Auto Show's own digital advocate.
"This was such an unexpected honor and I'm thrilled," said Rosen, "I'm going to continue doing as much as possible to create some good content for the online audience."
Rosen also helped coordinate events for the Chicago Auto Show's annual Women's Day, sponsored by the Chicago Tribune, which garnered a significant amount of social media activity tied to the show's #CAS13 hashtag, during ChicagonistaLIVE's live broadcast from the show.
In addition to the individual 2013 Digital Influencer Award, the Chicago Auto Show teamed up with Word of Mouth Marketing Association (WOMMA) to present the Best Social Media Campaign to American Honda Motor Co., Inc. Honda's "Driving Engagement Awards" submission featured a music video from startup band Monsters Calling Home where the band members recorded a music video from inside of their Honda. As part of Honda's larger campaign "Honda Loves You Back," Honda surprised the band by booking them as the musical guest for Jimmy Kimmel Live! and utilized Honda's full range of social media presences to help share their story.
"We recognize the power of digital influence and wanted to honor those who spark social media conversations and engagement within the industry," said 2013 Chicago Auto Show Chairman Michael Ettleson.
For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.