Multimedia

Chicago Auto Show Blog

Chicago . . . so much more than just a car show

Posted by: Mark Bilek

At more than 60,000 square feet, the Chevrolet display is the largest single-make display at the 2012 Chicago Auto Show and, from the looks of it, the bowtie brand intends to make the most of every square inch. Interactive displays, live DJs, timesplice photography, even a Facebook application that allows participants to plant a virtual tree will augment the display of vehicles.

Here's a rundown of the specific exhibit enhancements:

  • Destination display offering consumers access to engaging experiences inspired by the key product messages of Volt
  • Photo booth that places your image inside a backdrop of local fun "places you can go" in the Volt. Images are fed to a large Volt LED wall and are shareable via Facebook & Twitter.
  • Interactive touchscreen lets users select from one of six drive destinations that speaks to the Volt's extended drive range.
  • Digital information hub offering the ability to send product videos, brochures and photos to a user's email address.
  • Touch based survey that measures public enthusiasm and preferences around the two Chevy concept vehicles.
  • Sonic experience includes Sonic Boom DJ interactive experience, Sonic White Board, Sonic Buttons and vehicle configurator.
  • Timesplice photo activity that captures a single image from an angle of approximately 120-degrees. The software program stitches the image sequence together to create a 3D clip the participant can immediately share with friends via Facebook, Twitter, email and SMS.
  • Facebook application that allows participants to plant a virtual tree as part of a Chevrolet-sponsored carbon reduction program.
  • Touchscreen interactive offering three user-initiated videos that provide overviews of  MYLINK capabilities
  • A stand-up touch screen display for users to explore the benefits of the OnStar mobile app, while a live presenter demonstrates the functionality on a demo vehicle.

All of this is in addition to an approximately two-mile Volt test-drive activity on the streets of Chicago. Ability to capture immediate impressions of the drive via hand-held video and in-car cameras that will play within the Volt Village upstairs..

Thank you, Chevrolet, for making a can't miss display at the 2012 Chicago Auto Show.

MyLink

Chevrolet Tree
 

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Tuesday, July, 26, 2016

A Guide to Safety Features in Cars Today

Safety technology has evolved since the standard seat belt was included in most automobiles around the 1960s. ...

Wednesday, July, 13, 2016

Chrysler Says, "Hack Away!"

Fiat Chrysler Automobiles is offering a "bug bounty" financial reward for discovery of potential vehicle ...

Friday, June, 24, 2016

A Day at the Park, Ridgeline Style

  Honda introduced Midwest Automotive Media Association (MAMA) members to the new 2017 Ridgeline truck ...

Thursday, June, 02, 2016

MAMA Spring Rally Roundup

Each spring, car manufacturers and auto writers flock to Elkhart Lake, Wis. to partake in the annual, ...

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

More

7/26/2016 4:53:26 PM

#LaunchBlast ~ Transportation

7/26/2016 1:44:35 PM

You may be surprised to learn which safety features come standard in cars today

7/25/2016 11:28:03 AM

We hope you 'Find New Roads' this week. #MondayMotivation

7/25/2016 10:18:01 AM

This is the last week to participate in our change drive by donating your spare change to help our troops! Please visit www.DriveChicago.com to find a dealer near you! #BBQ4Troops

7/23/2016 9:32:02 AM

Time is running out! Make sure to enter the Ultimate Backyard BBQ for the Troops contest! http://bit.ly/298YfOf

7/21/2016 9:44:03 AM

Fill in the blank! If I had access to the production version of this Acura Precision concept car, I would _______

7/19/2016 9:54:02 AM

Can you guess the name of this red sports car from the '88 Chicago Auto Show? #TakeMeBackTuesday

7/17/2016 4:47:25 PM

This year, local dealerships made the USO of Illinois #BBQ4Troops events bigger and better than ever - via ABC 7 Chicago & Ravi Baichwal ABC7

7/17/2016 2:03:59 PM

Some more highlights from Arlington Heights Ford. What a great day. Thanks to all who came out to support the USO of Illinois & local troops. #BBQ4Troops

7/16/2016 1:44:26 PM

The grill's going at Webb Chevy! #BBQ4Troops

More

7/27/2016 12:11:59 AM

Can you say "coup," boys & girls? @Porsche expands @ChiAutoShow presence. Sits out @NAIASDetroit => https://t.co/JohOu1itmu

7/26/2016 11:55:53 PM

The latest Chevy Parts Daily! https://t.co/AqtuoidLot Thanks to @CLTMotorSpdwy @ChiAutoShow #letsboracing #nascar

7/26/2016 4:58:06 PM

#LaunchBlast Transportation.@ChiAutoShow shares great blog post on standard safety features. LT says YES for safety! https://t.co/e8xNt8VJHK

7/26/2016 2:14:34 PM

RT @ChiAutoShow: You may be surprised to learn which safety features come standard in cars today. https://t.co/BQkqxSsarq

7/26/2016 2:01:35 PM

RT @ChiAutoShow: You may be surprised to learn which safety features come standard in cars today. https://t.co/BQkqxSsarq

7/26/2016 1:57:58 PM

RT @ChiAutoShow: You may be surprised to learn which safety features come standard in cars today. https://t.co/BQkqxSsarq

7/26/2016 1:57:00 PM

You may be surprised to learn which safety features come standard in cars today. https://t.co/BQkqxSsarq

7/26/2016 10:33:01 AM

Don't miss out! Enter the Ultimate Backyard #BBQ4Troops contest thru the end of July! https://t.co/NAYTlXKTmA https://t.co/FH1cEB7cl4

7/25/2016 11:28:02 AM

We hope you 'Find New Roads' this week. #MondayMotivation https://t.co/UeAN7AiSkg

7/25/2016 10:33:01 AM

This is the last week to enter the @USO_of_Illinois Ultimate Backyard #BBQ4Troops contest! https://t.co/NAYTlY2ue8