News & Events

Chicago's creative alternatives save exhibitor expense

The Chicago Auto Show's response to the challenging financial times our industry is experiencing has been warmly welcomed by global automotive manufacturers. The nation's largest auto show has extended an offer to manufacturers to utilize a brand-neutral media conference set at no charge in the Grand Concourse of McCormick Place.

Mark Scarpelli, chairman of the 2009 show, said, "We're offering a free shot at an open net with the media sitting in the front rows. It's an offer that has made sense to several manufacturers who will take advantage of the offer. After all, manufacturers still need to get their messages out. While auto shows are now-and will continue to be-a critically important marketing tool to influence the public, they're equally important to communicate corporate and new product messages to the media."

"Our media set will offer everything needed to produce a professionally produced news conference," said Chicago Auto Show General Manager Jerry Cizek. "We'll provide a backdropped stage; professional lighting for up to two vehicles; podium with sound and teleprompter; large screen for video projection; plus media seating and camera platforms. It's kind of a no-brainer. We're obviously ready to help start moving the needle for the industry," said Cizek. "It's what we do."

The Chicago Auto Show wants to help its exhibitors with as many aspects of show costs as possible. Show management is pleased to announce that its official show carpet supplier, Exhibitors Carpet Service (ECS), is extending an across-the-board 15 percent discount off its published rates to all exhibitors.

"When you've got 1.3 million sq. feet of flooring to cover, a 15 percent saving is significant," said Cizek. "In the final analysis it means money saved, and we're pleased that ECS has joined in to help make the expense of a very effective auto show even more efficient by lowering the bottom line."

Exhibitors can find ordering information and the published price list, including a guide to show contractors and official suppliers, in the show's online exhibitor kit at

"We want to encourage our exhibitors to use the Chicago Auto Show for product reveals, executive availability and business news. We're trying to give our industry its best opportunity to refocus public attention on the incredible range of new products and technology our industry offers the customer," said Cizek. "The better and more efficiently we do that, the better we can start to move people from the show floor to the dealership-and that's why auto shows exist."

Back to News

Follow Us Socially Using #CAS16



Friday, November, 13, 2015

Ford Edge Night Out

Ford’s Edge Unstoppable tour recently paid a visit to Chicago for an #EdgeNightOut. The event featured some ...

Tuesday, November, 10, 2015

Tacoma Comes Out to Play

Toyota’s corporate manager for truck operations, Rick LoFaso, shared details on the all-new Tacoma during the ...

Saturday, November, 07, 2015

Truly Grand Opening!

Usually when a dealership holds a grand opening, it's celebrating a new building or a new location, but in the ...

Tuesday, October, 20, 2015

Mazda Drive for Good Program Returns

Now through Oct. 28, Mazda and NBCUniversal are encouraging people to nominate an organization or individual who is ...

Monday, October, 19, 2015

BMW takes Uber Users for a Ride in the Forthcoming BMW 7 Series

Today only, BMW and Uber are giving Chicagoans the ride of a lifetime – to be among the first to experience ...

Tuesday, October, 13, 2015

Fall Rally Picks: MAMA Family Vehicle of the Year

Each year during the Chicago Auto Show Media Preview, the Midwest Automotive Media Association (MAMA) hosts a ...

Friday, October, 09, 2015

Jeep and Ram Blaze the Trail

Fiat Chrysler Automobiles (FCA) took MAMA members on a wild ride this past week at the Midwest Automotive Media ...

Friday, October, 09, 2015

Mazda Likes the Power of 3

Mazda is one automaker that follows its own road. For years the Asian iconoclast has built cars that are fun to ...

Thursday, October, 08, 2015

Scion Gets Back to Its Roots

Toyota’s youth-oriented division recently launched two new small cars for 2016, the subcompact iA sedan and ...

Tuesday, September, 29, 2015

Honda, Not Your Average Car Company

In a recent ad campaign Honda has outdone itself. This ad stands out because it highlights Honda’s many ...


12/1/2015 7:24:00 AM

On #GivingTuesday, consider making a donation to one or more of the 18 local organizations that benefit from our First Look for Charity black-tie gala. Get a first look at the nation's largest auto show amid opulence on Friday, Feb. 12. Visit to view the participating charities and learn more about the #FLFC16 event

11/30/2015 8:32:03 AM

#MovieSceneMonday! What car took the Griswolds cross-country in the 1983 National Lampoons Vacation? #classic

11/28/2015 1:23:04 PM

Already excited for The Chicago Auto Show! #resnickautogroup

11/26/2015 8:33:05 AM

Today is a day for giving thanks to those who matter most. So we'd like to thank all of the Chicago Auto Show fans and wish you a Happy Thanksgiving! #HappyThanksgiving

11/25/2015 1:38:13 PM

This just in: #CAS16 ticket sales are NOW LIVE! Tag a friend you want to bring to the nation's largest auto show, the Chicago Auto Show (Feb. 13-21), and we'll select one winner each day this week to get free tickets! #TagAFriend

11/25/2015 1:09:38 PM

I really like the new website! Looks great

11/25/2015 9:30:18 AM

In light of #GivingTuesday approaching, if you're planning to donate to any of these 18 local charities this holiday season, consider purchasing a First Look for Charity ticket to get a first look of the nation's largest auto show amid opulence! Visit for more details. #FLFC16

11/23/2015 10:10:45 AM

We asked you to cast your votes for the look of the 2016 Chicago Auto Show, and the jury is in! The official poster this year will be #3

11/23/2015 8:03:04 AM

Starting today (through Jan. 4, 2016), Mazda will donate $150 to a local charity of your choice for every new car purchased or leased through its #MazdaDrive4Good program. Visit to find a dealership near you. To learn more, visit:

11/20/2015 9:30:03 PM

When do tickets go on sale online??? I know it says mid-November on the site...sorry if this has been answered


12/1/2015 11:11:03 AM

@stjameshealth We are hoping for great results for you on this #givingtuesday!

12/1/2015 10:46:12 AM

RT @RayGrahamAssoc: TODAY is Giving Tuesday!!

12/1/2015 10:44:27 AM

RT @MarchofDimes: #GivingTuesday is here! Help us raise $39,000 in 39 hours because babies need 39 weeks to grow.

12/1/2015 10:27:55 AM

I would love to attend @ChiAutoShow with @akmak1173 #CAS16 ????????

12/1/2015 9:45:50 AM

RT @ChiAutoShow: On #GivingTuesday donate to 1 of the 18 #charities & get First Look for Charity gala tix: https://

12/1/2015 9:37:30 AM

On #GivingTuesday donate to 1 of the 18 #charities & get First Look for Charity gala tix:

11/30/2015 9:24:43 PM

@ChiAutoShow "You think you hate it now but, wait till you drive it!"

11/30/2015 11:21:39 AM

RT @ChiAutoShow: #MovieSceneMonday: what car took the Griswolds cross-country in the 1983 National Lampoons Vacation? #classic

11/30/2015 9:09:25 AM

@ChiAutoShow The Family Truckster

11/30/2015 8:46:01 AM

RT @ChiAutoShow: #MovieSceneMonday: what car took the Griswolds cross-country in the 1983 National Lampoons Vacation? #classic