News & Events

Chicago Automobile Trade Association Appoints Centigrade as Agency of Record

Centigrade to Support 2014 Chicago Auto Show

DETROIT, MI – (October 22, 2013)  The Chicago Automobile Trade Association (CATA) has retained Centigrade to assist in the promotion of the 2014 Chicago Auto Show. The public relations campaign will focus on increasing national media exposure and general consumer awareness.

“We’re excited to partner with Centigrade as we work toward increased media coverage of the 2014 Chicago Auto Show,” said Dave Sloan, CATA President and Auto Show General Manager. “Centigrade has longstanding media ties, a proven track record of successfully working with automotive clients, and established relationships within the automotive industry.”

Founded in 1904, the Chicago Automobile Trade Association is the oldest and largest metropolitan new-car dealer association in the nation. The Chicago Auto Show was first produced in 1901 and has been staged more times than any other auto show in North America. Since 1935, the CATA has produced the Chicago Auto Show – one of the largest of its kind in North America. The 2014 show dates are Media Preview, February 6-7; First Look for Charity, February 7; Public Show, February 8-17. For more information on the Chicago Auto Show, visit www.chicagoautoshow.com.

“Centigrade is both honored and excited to represent the 2014 Chicago Auto Show. We’ve been actively involved with the show through some of our existing clients, so we understand and appreciate the many assets the show offers the auto industry and consumers,” said Julie Barnard, President of Centigrade.

About Centigrade

Centigrade is an international, integrated marketing communications agency. The brand’s mission is to provide unlimited thinking that delivers measurable results across a wide range of industries, including Automotive, Construction, Chemical, Pharmaceutical, Financial and Professional Services, Food, Retail, Technology, Transport and Luxury. Unrestrained by geography, Centigrade works with clients across 33 countries and in 26 languages.

Centigrade has 10 offices worldwide, including Atlanta, Beijing, Brussels, Detroit, Eindhoven, Geneva, Hong Kong, London, Los Angeles and New York. For more information about Centigrade, please visit www.centigrade.com.

Centigrade Contacts

Kevin Karolak
Managing Partner — Americas
T +1 (248) 430-8014
E kevin.karolak@centigrade.com

Steve Keyes
Communications Director
T +1 (248) 952-7022
E steve.keyes@centigrade.com

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