News & Events

Chicago Auto Trade Association Establishes Scholarship at Hersey High School

Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986



CHICAGO (March 14, 2014) – The Chicago Auto Trade Association (CATA) today announced a $1,000 scholarship available to John Hersey High School seniors to honor school alumna and long-time NBC Chicago Special Events Director, Carol Cooling, who passed away late last year after a battle with cancer.

“NBC and the CATA have worked together for many years, and Carol Cooling was always crucial to the success of the Chicago Auto Show and our benevolent preview of the show, First Look for Charity,” said John Webb Chairman of the CATA. “Carol came through for us in many different ways and her work ethic was unmatched. We wanted to make sure she is remembered as a caring, hard working person with a huge heart, and hopefully inspire some young person to do the same,” said Webb.

In establishing the scholarship, the CATA described Carol this way:

Carol Cooling, a graduate of Hersey High School, was someone who made a positive impact on those around her every day of her life. As Special Events Director for NBC Chicago, she worked tirelessly on behalf of the station, the people who worked there, and those who were business partners of NBC. She treated everyone she met with love and respect. The Chicago Automobile Trade Association, whose members were recipients of Carol’s wonderful gifts, wants to honor a Hersey High graduating senior who best exemplifies the character traits of Carol Cooling.

“We are very appreciative of what the Chicago Automobile Trade Association is doing to honor the wonderful Carol Cooling. She left a great legacy that will live on through this scholarship,” John Novak, John Hersey High School assistant principal.

Students who apply must be graduating by the end of the year, and be planning to attend a post-secondary institution in the fall. The scholarship is looking for a student who is heavily involved in clubs and activities, along with leadership positions. Financial need and academic performance are considerations for the scholarship as well.

CATA will fund the Carol Cooling Scholarship for 10 years. John Hersey High School students wishing to apply must have their application in by May 15, 2014.


About The Chicago Automobile Trade Association  Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit

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