News & Events

Chicago Auto Show/MAMA Breakfast

FOR IMMEDIATE RELEASE:
CONTACT:
Paul Brian
Director of Communications
Chicago Auto Show
630.424.6069
paulbrian@aol.com
http://chicagoautoshow.com

Mark Fields Christens 2008 Chicago Auto Show

The Chicago Auto Show's media preview was kicked off with the annual Midwest Automotive Media Association's welcome breakfast. Media and industry representatives were warmly welcomed by MAMA's President Dave Boe. He covered a brief history of MAMA, and noted that over 200 writers and broadcasters have enjoyed membership of the group since its founding in 1992. "This cohesive group is the main part of our success," said Boe. 

He commented that "McCormick Place, the nation's premier exposition center, is home to the 99th edition of Chicago Auto Show. With over 1.3 million square feet of show room floor, the Chicago Auto Show is the largest in the United States and third largest in the world after Frankfurt and Tokyo." Boe noted that next year's auto show will mark Chicago as the first show in the world that will stage 100 editions. 

He then introduced Mark Fields, executive vice president of Ford Motor Company, the Americas. 

Fields opened his remarks by challenging the audience with a new term: Simplexity. 

"Simplexity," he said "combines both simplicity with complexity. Consumers live complex lives and therefore, they need simple roles."  

Fields brought attention to the fact that consumers always want the newest, technological trends and companies must refocus their attention to these needs.  Most manufacturers focus on the Baby Boomers with good reason, as they make up 70 percent of vehicles purchased. But Millennials-young professionals and teenagers born between 1977 and 1996-now make up 25 percent of vehicles purchased. Ford is catering to this generation with the new Ford Sync. This all-inclusive, in-car communication device incorporates a cell phone and MP3 player. Fields reminded the audience that consumers will enjoy new technological advances, as long as it allows consumers to cut through the clutter of their everyday lives. 

Fields then announced Ford's continuation of the new "Bold Moves" program. The company is looking beyond simple demographics and is seizing a new opportunity by announcing the return of the Ford Taurus and Mercury Sable back to Ford Motor Company. 

"Ford has a clear, consistent message," said Fields. "With the constant, unchanging pace of this industry, Ford is finding success by digging deeper and looking at multiple segments."

-END-

Back to News

Follow Us Socially Using #CAS16

Blog

More

Friday, February, 12, 2016

Think you are a Fast Texter? Fifth Third Bank is putting you to the test!

During the 2016 Chicago Auto Show Social Media Preview, Fifth Third Bank introduced its first interactive game to ...

Friday, February, 12, 2016

What's New at Nissan

Nissan gave social media influencers the opportunity for a first look at their line-up of vehicles on display at ...

Friday, February, 12, 2016

GMC 2017 Acadia

On Social Media Preview day at the Chicago Auto show George Jones, GMC Canyon marketing manager, highlighted the ...

Thursday, February, 11, 2016

The Four Stars of the Chicago Flag

Here's how Chicago's four big events stack up, with a closer look at the Chicago Auto Show.

Wednesday, February, 10, 2016

Visit from Buick Avista

The Buick Avista will be making its Chicago debut starting this weekend. Come Saturday, the public will be able to ...

Wednesday, February, 10, 2016

Lexus LC 500 Redefines Luxury

One vehicle you don't want to miss is the Lexus LC 500, making its Chicago debut this weekend; the sleek, and ...

Wednesday, February, 10, 2016

It's Not Just the Auto Show Anymore

As I was dropped at McCormick Place this afternoon I thought to myself, this is not an unfamiliar location. I ...

Tuesday, February, 09, 2016

Expectations Exceeded Again at CAS

A year ago, a friend of mine left school for a week to go on a trip to Chicago.

Tuesday, February, 09, 2016

Round Two for CAS Intern-expert

With the show doors just days away from opening, I am more than excited to be back for the 2016 Chicago Auto ...

Tuesday, February, 09, 2016

What's the Buzz about all these Cars?

Most people are shocked when I say one of my favorite internships has been with the Chicago Auto Show. 

More

2/13/2016 5:30:02 PM

Are your thumbs blessed with superhuman speed? Challenge your friends to @FifthThirdBank’s new speed-texting game @ http://bit.ly/1KL6wjg Prizes will be distributed until 6:30 p.m

2/13/2016 5:15:24 PM

Anyone find a bright yellow camera

2/13/2016 5:05:03 PM

#ispyatCHI Clue – I am dark and stealthy, can you tell what exhibit I am in from this distorted photo? #CAS16

2/13/2016 4:56:03 PM

It’s time for a new #ispyatCHI challenge! This one came straight from the #CAS16 locker room

2/13/2016 4:43:46 PM

Tune into our live Periscope broadcasts to see inside features of the show such as the prizes Shell is giving away!

2/13/2016 3:48:40 PM

Live from The Chicago Auto Show! #CAS16

2/13/2016 2:33:31 PM

Opening day at #CAS16 has a full line-up of events! Fans are excited to see Anthony Rizzo at #CAS16 Statefarm

2/13/2016 2:30:16 PM

The Chicago Auto Show begins tomorrow at McCormick Place and runs thru February 21st. You can buy tickets online before you go. This is great fun for the entire family or any serious car aficionado!

2/13/2016 2:11:35 PM

The #RandMcNallyHotSpot of the day was the Grand Concourse. The ribbon cutting ceremony kicked-off opening day at #CAS16. It's been a great day with an exciting line-up of events

2/13/2016 2:00:07 PM

#CAS16 Fans: State Farm is helping you get to a better state with its onsite Help Center. Need directions? Hungry for lunch? They have you covered! #StateFarmGarage

More

2/13/2016 5:34:37 PM

RT @Jordanfan23: @ChiAutoShow the @NHLBlackhawks Camaro #buzzwins #ispychi

2/13/2016 5:34:29 PM

RT @KatMeet2Love: @ChiAutoShow Google maps are best #cas16chats

2/13/2016 5:34:16 PM

RT @KatMeet2Love: @ChiAutoShow @MomStart A3 My phone its convenient to use #cas16chats

2/13/2016 5:34:15 PM

@ZondraHughes @SahmReviews @ChiAutoShow i love google maps too, but i like that waze shoes you traffic #CAS16chats #CAS16

2/13/2016 5:34:06 PM

RT @SahmReviews: Q3 - Me, because I'm the only one that knows where my husband is supposed to be going to. #CAS16Chats @ChiAutoShow #CAS16

2/13/2016 5:34:04 PM

RT @ChiAutoShow: Q2: What are a few of your favorite songs to listen to on the road and why? #CAS16Chats #CAS16

2/13/2016 5:34:01 PM

RT @yarbr012: @ChiAutoShow A2 audiobooks are great for the road too! It makes the time pass quickly! #CAS16Chats #CAS16

2/13/2016 5:34:00 PM

RT @SahmReviews: Q3 - Me, because I'm the only one that knows where my husband is supposed to be going to. #CAS16Chats @ChiAutoShow #CAS16

2/13/2016 5:33:56 PM

RT @SahmReviews: But my husband keeps singing that stupid 1-877-KARS4KIDS jingle when it comes on @SIRIUSXM #CAS16Chats @ChiAutoShow #CAS16