News & Events

Chicago Auto Show/MAMA Breakfast

FOR IMMEDIATE RELEASE:
CONTACT:
Paul Brian
Director of Communications
Chicago Auto Show
630.424.6069
paulbrian@aol.com
http://chicagoautoshow.com

Mark Fields Christens 2008 Chicago Auto Show

The Chicago Auto Show's media preview was kicked off with the annual Midwest Automotive Media Association's welcome breakfast. Media and industry representatives were warmly welcomed by MAMA's President Dave Boe. He covered a brief history of MAMA, and noted that over 200 writers and broadcasters have enjoyed membership of the group since its founding in 1992. "This cohesive group is the main part of our success," said Boe. 

He commented that "McCormick Place, the nation's premier exposition center, is home to the 99th edition of Chicago Auto Show. With over 1.3 million square feet of show room floor, the Chicago Auto Show is the largest in the United States and third largest in the world after Frankfurt and Tokyo." Boe noted that next year's auto show will mark Chicago as the first show in the world that will stage 100 editions. 

He then introduced Mark Fields, executive vice president of Ford Motor Company, the Americas. 

Fields opened his remarks by challenging the audience with a new term: Simplexity. 

"Simplexity," he said "combines both simplicity with complexity. Consumers live complex lives and therefore, they need simple roles."  

Fields brought attention to the fact that consumers always want the newest, technological trends and companies must refocus their attention to these needs.  Most manufacturers focus on the Baby Boomers with good reason, as they make up 70 percent of vehicles purchased. But Millennials-young professionals and teenagers born between 1977 and 1996-now make up 25 percent of vehicles purchased. Ford is catering to this generation with the new Ford Sync. This all-inclusive, in-car communication device incorporates a cell phone and MP3 player. Fields reminded the audience that consumers will enjoy new technological advances, as long as it allows consumers to cut through the clutter of their everyday lives. 

Fields then announced Ford's continuation of the new "Bold Moves" program. The company is looking beyond simple demographics and is seizing a new opportunity by announcing the return of the Ford Taurus and Mercury Sable back to Ford Motor Company. 

"Ford has a clear, consistent message," said Fields. "With the constant, unchanging pace of this industry, Ford is finding success by digging deeper and looking at multiple segments."

-END-

Back to News

Follow Us Socially Using #CAS15

Blog

More

Friday, July, 24, 2015

MAMA Track School

Earlier this week, I had the opportunity to attend a performance driving school hosted by the Midwest Automotive ...

Tuesday, July, 21, 2015

Chicago Auto Show Specials Hit the Streets

Toyota announced pricing for their 2016 Special Edition Camry and Corolla – both Chicago Auto Show ...

Thursday, July, 09, 2015

USO #BBQ4Troops Media Kickoff Event

To kick off the month-long USO Barbecue for the Troops program, Chicagoland’s new-car dealers and the USO of ...

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

Friday, June, 05, 2015

Getting Your Car Summer-Ready

Summer is finally here! That means sunshine, beautiful weather (hopefully), outdoor activities, road trips and time ...

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

Thursday, May, 14, 2015

Two days in paradise -- for a motorhead!

The 14th annual Midwest Automotive Media Association (MAMA) Spring Rally was held this past Tuesday and Wednesday ...

More

7/27/2015 3:21:02 PM

Reliving this 2016 Ford Police Interceptor from #CAS15...even cops need to ride in style. http://bit.ly/1Lfc2eZ

7/27/2015 12:04:18 PM

#MotivationMonday - enough said. #ChicagoAutoShow #SuperCarGallery

7/27/2015 11:22:53 AM

We will be tuning in tomorrow! #MenWhoBlog "Car Guys" Twitter party, tomorrow night at 8 p.m. CST: http://bit.ly/1IC6ezb

7/26/2015 1:26:03 PM

This is the last week to head over to DriveChicago.com and share why you're passionate about supporting our troops! Remember, you could win a catered BBQ lunch from Real Urban Barbecue for 50 of your friends...well, make that 49 because a Chicago Blackhawks ambassador is coming to crash the party! Also Big Green Egg Chicago will leave behind a brand new grill. Enter here now and share with friends to vote for your entry!: http://bit.ly/1JwVE9P

7/24/2015 4:39:52 PM

Earlier this week, we had the chance to attend the Midwest Automotive Media Association Track School at Gingerman Raceway. What an experience! http://bit.ly/1CVAtPi #MAMATrackSchool

7/24/2015 12:48:01 PM

Only 1 week left to enter our Ultimate Backyard Barbecue contest! Share why you're passionate about the troops in 15 seconds or less with #BBQ4Troops for your chance to win! Enter here and share with your friends to vote for your entry!: http://bit.ly/1JwVE9P

7/24/2015 9:34:40 AM

How generous! http://aol.it/1Jj2KAm

7/23/2015 9:02:03 AM

#ThrowbackThursday! How many men can fit into this German-built BMW Isetta 600 minicar

7/22/2015 2:29:57 PM

Another great, albeit horrifying, reminder that #ItCanWait.

7/22/2015 10:12:02 AM

Have you entered yet? Now is the time! Enter to win your very own Ultimate Backyard BBQ for you and 50 of your closest friends! All you have to do is share why you're passionate about supporting the troops. http://bit.ly/1JwVE9P

More

7/27/2015 4:38:00 PM

@ChiAutoShow hey give me a call my nuber is 3321012

7/27/2015 3:12:00 PM

Reliving this 2016 Ford Police Interceptor from #CAS15...even cops need to ride in style. http://t.co/8maNqFRrJ2

7/27/2015 2:14:00 PM

Love great #BBQ? Then you have to enter our Ultimate Backyard Barbecue contest to win a BBQ for you & 50 friends! http://t.co/qtdqk2YUu4

7/27/2015 1:09:55 PM

@ChiAutoShow loved it, awesome show http://t.co/o1xQryXqPN

7/27/2015 12:05:57 PM

RT @ChiAutoShow: We'll be tuning in tomorrow to the #MenWhoBlog "Car Guys" Twitter Party: http://t.co/7JC5BWVh2V

7/27/2015 11:56:12 AM

@ChiAutoShow thanks for following @StarksAutoPlaza! :)

7/27/2015 11:28:03 AM

RT @ChiAutoShow: We'll be tuning in tomorrow to the #MenWhoBlog "Car Guys" Twitter Party: http://t.co/7JC5BWVh2V

7/27/2015 11:23:56 AM

We'll be tuning in tomorrow to the #MenWhoBlog "Car Guys" Twitter Party: http://t.co/7JC5BWVh2V

7/27/2015 9:11:41 AM

@Italkaboutcars Great article!