News & Events

Chicago Auto Show/MAMA Breakfast

FOR IMMEDIATE RELEASE:
CONTACT:
Paul Brian
Director of Communications
Chicago Auto Show
630.424.6069
paulbrian@aol.com
http://chicagoautoshow.com

Mark Fields Christens 2008 Chicago Auto Show

The Chicago Auto Show's media preview was kicked off with the annual Midwest Automotive Media Association's welcome breakfast. Media and industry representatives were warmly welcomed by MAMA's President Dave Boe. He covered a brief history of MAMA, and noted that over 200 writers and broadcasters have enjoyed membership of the group since its founding in 1992. "This cohesive group is the main part of our success," said Boe. 

He commented that "McCormick Place, the nation's premier exposition center, is home to the 99th edition of Chicago Auto Show. With over 1.3 million square feet of show room floor, the Chicago Auto Show is the largest in the United States and third largest in the world after Frankfurt and Tokyo." Boe noted that next year's auto show will mark Chicago as the first show in the world that will stage 100 editions. 

He then introduced Mark Fields, executive vice president of Ford Motor Company, the Americas. 

Fields opened his remarks by challenging the audience with a new term: Simplexity. 

"Simplexity," he said "combines both simplicity with complexity. Consumers live complex lives and therefore, they need simple roles."  

Fields brought attention to the fact that consumers always want the newest, technological trends and companies must refocus their attention to these needs.  Most manufacturers focus on the Baby Boomers with good reason, as they make up 70 percent of vehicles purchased. But Millennials-young professionals and teenagers born between 1977 and 1996-now make up 25 percent of vehicles purchased. Ford is catering to this generation with the new Ford Sync. This all-inclusive, in-car communication device incorporates a cell phone and MP3 player. Fields reminded the audience that consumers will enjoy new technological advances, as long as it allows consumers to cut through the clutter of their everyday lives. 

Fields then announced Ford's continuation of the new "Bold Moves" program. The company is looking beyond simple demographics and is seizing a new opportunity by announcing the return of the Ford Taurus and Mercury Sable back to Ford Motor Company. 

"Ford has a clear, consistent message," said Fields. "With the constant, unchanging pace of this industry, Ford is finding success by digging deeper and looking at multiple segments."

-END-

Back to News

Follow Us Socially Using #CAS16

Blog

More

Tuesday, July, 26, 2016

A Guide to Safety Features in Cars Today

Safety technology has evolved since the standard seat belt was included in most automobiles around the 1960s. ...

Wednesday, July, 13, 2016

Chrysler Says, "Hack Away!"

Fiat Chrysler Automobiles is offering a "bug bounty" financial reward for discovery of potential vehicle ...

Friday, June, 24, 2016

A Day at the Park, Ridgeline Style

  Honda introduced Midwest Automotive Media Association (MAMA) members to the new 2017 Ridgeline truck ...

Thursday, June, 02, 2016

MAMA Spring Rally Roundup

Each spring, car manufacturers and auto writers flock to Elkhart Lake, Wis. to partake in the annual, ...

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

More

7/29/2016 10:03:02 AM

We love this old vs. new picture from @automobile_nation! #FanFriday #chevrolet

7/28/2016 1:30:14 PM

Congrats well deserved

7/28/2016 10:31:02 AM

Guess That Grille! Can you guess which car from #CAS16 this grille belongs to

7/28/2016 10:16:55 AM

The Chicago Auto Show Changed their cover photo.

7/27/2016 10:03:03 AM

Our local troops give so much to our country, so now it’s our turn to give back to them. Please continue to participate in our change drive by stopping by your local dealer and dumping your spare change for the troops! Visit www.DriveChicago.com for more details. #BBQ4Troops

7/27/2016 9:23:49 AM

The Chicago Auto Show Changed their cover photo.

7/26/2016 4:53:26 PM

#LaunchBlast ~ Transportation

7/26/2016 1:44:35 PM

You may be surprised to learn which safety features come standard in cars today

7/25/2016 11:28:03 AM

We hope you 'Find New Roads' this week. #MondayMotivation

7/25/2016 10:18:01 AM

This is the last week to participate in our change drive by donating your spare change to help our troops! Please visit www.DriveChicago.com to find a dealer near you! #BBQ4Troops

More

7/29/2016 4:57:29 PM

RT @ChiAutoShow: Submit your entry in the Ultimate Backyard #BBQ4Troops contest and bring your spare change to your local dealer! https://t

7/29/2016 2:32:00 PM

Submit your entry in the Ultimate Backyard #BBQ4Troops contest and bring your spare change to your local dealer! https://t.co/NAYTlY2ue8

7/29/2016 10:03:02 AM

We love this old vs. new picture from @automobile_nation! #FanFriday #chevrolet https://t.co/V78asrFc7X

7/28/2016 11:56:59 PM

The latest Chevy Parts Daily! https://t.co/ZQQ2KyhyLM Thanks to @ChiAutoShow #tbt #toyotasonomanats

7/28/2016 12:04:41 PM

RT @ChiAutoShow: Want to eat @RealUrbanBarbecue &rub elbows w/ a #Blackhawks ambassador? Enter our contest! #BBQ4Troops https://t.co/NAYTlY

7/28/2016 11:56:30 AM

@ChiAutoShow my mistake... its the 2016 MercedesBenz CLS Coupe https://t.co/YxdfZR7Fga

7/28/2016 11:54:14 AM

@ChiAutoShow 2016 MercedesBenz S Class S500 Guaranteed :)

7/28/2016 10:31:02 AM

Guess That Grille! Can you guess which car from #CAS16 this grille belongs to? https://t.co/dCELeEKBxW

7/28/2016 10:20:35 AM

RT @MeaganShamy: Today @Kia is #1 in the industry in initial quality #TheNewKia #shebuyscars https://t.co/y2VOBQMycK

7/28/2016 10:16:34 AM

Chevy found a way to make the Corvette even better https://t.co/yr64XJczMk - via @mashable