News & Events

Chicago Auto Show Teams with WOMMA for "Driving Engagement Awards"

The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, today announced a new endeavor with the Word of Mouth Marketing Association (WOMMA), the official non-profit trade association dedicated to the word of mouth and social media marketing industry.

The Chicago Auto Show and WOMMA will collectively present the "Driving Engagement Awards" to both highlight the automotive manufacturer with the most innovative social media campaign of 2012 and acknowledge the best digital influencer at the 2013 Media Preview. WOMMA will host a breakfast at the show's Social Media Preview on Friday, Feb. 8, 2013, to announce the award recipients.

Two Driving Engagement awards will be presented. The first is Best Social Media Campaign by an Automobile Manufacturer. This award will be presented to an automaker who best engages with consumers through a recent social media campaign with measureable results. The second award is Top Digital Influencer Engagement at the 2013 Chicago Auto Show. This award will be presented to an individual influencer who leverages social media throughout the 2013 Social Media Preview to engage with other attendees, influencers, automotive media and manufacturers.

"We recognize the power of digital influence and want to honor those who spark social media conversations and engagement between automotive brands and consumers," said Michael Ettleson, 2013 Chicago Auto Show chairman. "We're extremely excited to partner with WOMMA and feel it's the perfect organization to help us identify the appropriate influencers and acknowledge them accordingly."

According to Suzanne Fanning, president of WOMMA, word of mouth has always, and will always, affect the auto industry.

"Research shows us that word of mouth from friends, family and peers heavily influences the automobile purchase decision," said Fanning. "After experts in the auto industry told us that they base their practices for word of mouth marketing on the WOMMA guidelines, we were happy to work with the nation's most digitally-savvy and largest consumer show. Our goal is to help increase the use of credible, ethical and effective social media and word of mouth marketing during the Social Media Preview and throughout the public show. We want and need to reward the folks in the auto industry who are providing a stepping stool for everyone else."

For more information on or to apply for the "Driving Engagement Awards," please visit

Back to News

Follow Us Socially Using #CAS16



Friday, November, 13, 2015

Ford Edge Night Out

Ford’s Edge Unstoppable tour recently paid a visit to Chicago for an #EdgeNightOut. The event featured some ...

Tuesday, November, 10, 2015

Tacoma Comes Out to Play

Toyota’s corporate manager for truck operations, Rick LoFaso, shared details on the all-new Tacoma during the ...

Saturday, November, 07, 2015

Truly Grand Opening!

Usually when a dealership holds a grand opening, it's celebrating a new building or a new location, but in the ...

Tuesday, October, 20, 2015

Mazda Drive for Good Program Returns

Now through Oct. 28, Mazda and NBCUniversal are encouraging people to nominate an organization or individual who is ...

Monday, October, 19, 2015

BMW takes Uber Users for a Ride in the Forthcoming BMW 7 Series

Today only, BMW and Uber are giving Chicagoans the ride of a lifetime – to be among the first to experience ...

Tuesday, October, 13, 2015

Fall Rally Picks: MAMA Family Vehicle of the Year

Each year during the Chicago Auto Show Media Preview, the Midwest Automotive Media Association (MAMA) hosts a ...

Friday, October, 09, 2015

Jeep and Ram Blaze the Trail

Fiat Chrysler Automobiles (FCA) took MAMA members on a wild ride this past week at the Midwest Automotive Media ...

Friday, October, 09, 2015

Mazda Likes the Power of 3

Mazda is one automaker that follows its own road. For years the Asian iconoclast has built cars that are fun to ...

Thursday, October, 08, 2015

Scion Gets Back to Its Roots

Toyota’s youth-oriented division recently launched two new small cars for 2016, the subcompact iA sedan and ...

Tuesday, September, 29, 2015

Honda, Not Your Average Car Company

In a recent ad campaign Honda has outdone itself. This ad stands out because it highlights Honda’s many ...


11/23/2015 10:10:45 AM

We asked you to cast your votes for the look of the 2016 Chicago Auto Show, and the jury is in! The official poster this year will be #3

11/23/2015 8:03:04 AM

Starting today (through Jan. 4, 2016), Mazda will donate $150 to a local charity of your choice for every new car purchased or leased through its #MazdaDrive4Good program. Visit to find a dealership near you. To learn more, visit:

11/20/2015 9:30:03 PM

When do tickets go on sale online??? I know it says mid-November on the site...sorry if this has been answered

11/20/2015 8:28:06 AM

Flashback Friday! Did you know? Chicago’s Coliseum was home to the Chicago Auto Show from 1901-1935, where general admission for the public was just 50 cents per ticket

11/19/2015 8:28:03 AM

The struggle is no longer real now that Jaguar has invented a car key system that takes shape around your wrist. The 2017 F-Pace has created a wristband that is water and shockproof! The activity key will be ideal for adventurous consumers. #Jaguar #innovation

11/18/2015 5:16:18 PM

Cool concept from Scion, the C-HR. #LAAutoShow

11/18/2015 3:45:02 PM

Did you know? For every new Mazda sold or leased between Nov. 23, 2015, & Jan. 4, 2016, Mazda will donate $150 to a local charity of your choice. Find more details here:

11/18/2015 11:56:19 AM

Follow us on Periscope to get a behind-the-scenes look at newly-debuted vehicles at the #LAAutoShow, some of which will be displayed in Chicago for the first time at #CAS16

11/18/2015 11:21:54 AM

Lincoln just debuted the MKX at the #LAAutoShow. This February, Chicagoans will have the chance to win the Black Label version at the First Look for Charity black-tie gala! #FLFC16

11/17/2015 5:42:24 PM

The Chicago Auto Show Changed their cover photo.


11/24/2015 11:53:17 PM

Chevy Parts Daily is out! Stories via @ChiAutoShow

11/24/2015 9:17:39 PM

RT @AdvocateSherman: How can #cocktails and slick #cars enhance #cardiovascular services at Sherman Hospital? @ChiA

11/24/2015 4:29:43 PM

Thanks for the recent follow @SoPlacers @ChiAutoShow @planificaevento Happy to connect :) have a great Tuesday. (by

11/24/2015 3:34:02 PM

How can #cocktails and slick #cars enhance #cardiovascular services at Sherman Hospital? @ChiAutoShow

11/24/2015 10:26:01 AM

See @ChiAutoShow GM Dave Sloan speak about #auto #enviro RSVP: #GreenFleets #Fleets #Chicago

11/24/2015 6:25:56 AM

RT @camarodotcom: The Blackhawks Camaro at The Chicago Auto Show @ChiAutoShow @ChevyDrivesChi #camaro @chevrolet

11/23/2015 11:20:20 AM

RT @ChiAutoShow: The votes are in! The official poster this year will be #3! #CAS16

11/23/2015 11:19:03 AM

The votes are in! The official poster this year will be #3! #CAS16

11/22/2015 3:20:16 PM

@ChiAutoShow It was held at the cow palace

11/22/2015 11:16:46 AM

Plan a Family Day-cation at the Chicago Auto Show #CAS15