News & Events

Chicago Auto Show Teams with Mother Proof for Women's Day

With women purchasing more than half of all vehicles, it's not surprising that Tuesday, Feb. 12, has again been designated Women's Day at the Chicago Auto Show. Assistance and guidance for women in a multitude of automotive topics will be offered.

"This has become a great tradition for our show," said Auto Show Chairman Bob Loquercio. "Many of our exhibitors will offer special Women's Day seminars to help female customers be better equipped to make their transportation decisions. From the Chicago Auto Show side of the day, we'll open our doors to all women for half off the regular $10 admission fee for a ticket." 

"We're also thrilled," said Loqercio, "to partner with Mother Proof, which will present not only its first-ever awards, but also a series of seminars for women it has crafted to run throughout the day. Whether the topic is safety, maintenance, car care or negotiation, the day's seminars and programs will help inform women and make them feel more comfortable about the process."

To many women, selecting a vehicle that's right for them can be an overwhelming process. But not to Kristin Varela, chief mom and senior editor at Mother Proof, a car review Web site dedicated to helping women and mothers navigate the automotive world's features most important to them and their families. The site is www.motherproof.com. Varela and her team of mom-reviewers are bringing that advice from the Web to the Chicago Auto Show, where they will be on hand at the show to offer female attendees their unique perspective.

At this year's show, Mother Proof will present the Mama Said Cafe, a casual, coffee-shop like exhibit that will showcase the website's picks for the top, new family vehicles for 2008 while treating attendees to expert advice, interactive games, free coffee and an interactive kids play area.

"Women purchase 53 percent of new cars and influence 85 percent of all car sales decisions. But by and large, automotive reviews and car buying advice is still generated by men and often geared to automotive enthusiasts" said Varela. "The women of Mother Proof are excited to share their perspective, from one woman consumer to another, in a relaxed and inviting café environment at the Chicago Auto Show. That's what our site is all about, sharing advice, one girlfriend to another."

Mother Proof's activities kick-off with presentation of the 2008 Mother Proof awards, followed by a complete day of programming, including a line-up of industry experts who will share car buying tips and safety information. Topics will include tips on raising a responsible teen-age driver, trends in car design and color and things to research before walking into a showroom.

Kids don't need to take a backseat at the Mama Said Café. A vehicle design expert from Chrysler will be on hand to inspire budding design talent, teaching kids to draw and design their own vehicles.

Mama Said Café Event Schedule:
Developed in conjunction with the Chicago Auto Show, the Mama Said Café will present a complete day of programming aimed at women and their families.

10:30 a.m. - Motherproof.com 2008 Awards Presentation - Mother Proof will recognize this year's best vehicles for families. Selection is based on criteria including ease and exit for all passengers, latch connector usability, ease of seat belts for kids in booster seats and other family friendly features.

12:30 a.m. and 3 p.m. - Teresa Spafford, Lead Designer, Color and Materials, Mazda North America - "Designing Cars with Women in Mind "

1 and 6 p.m. - Janette Fennell, Kids and Cars - "Protecting Your Kids from Non-Traffic Motor Vehicle Tragedies"

1:30 and 3:30 p.m. - Joni Stuker, Her Car Matters - "Car-buying Negotiation Tips for Women"

2 and 4 p.m. - Suzanne Johnson, OnStar -"The Must-have Car Security and Safety Feature That Can Save Your Life"

5 and 7 p.m. - Steve Tepper and Jeff Payne, Driver's Edge - "Raising Your Teen-ager To Be a Responsible Driver"

6:30 and 7:30 p.m. - Dan Irvin, Kids Safety First - "Simple Safety Tips to Keep Children of All Ages Secure on the Road"

 

Back to News

Follow Us Socially Using #CAS15

Blog

More

Tuesday, October, 28, 2014

12 Essentials Items to Store in your Car for the Winter

Ever heard of Murphy's Law? "Anything that can go wrong, will go wrong." With that in mind, a flat ...

Thursday, October, 16, 2014

Preparing Your Vehicle for the Long Chicago Winters

Yes, I know fall has just begun. If you're a Chicagoan, you know that means winter is right around the corner. ...

Friday, October, 10, 2014

Subaru Fights Accidents With EyeSight

When Subaru introduced the all-new 2015 Legacy at the Chicago Auto Show this past February, much mention was made ...

Tuesday, October, 07, 2014

Chicago Auto Show Stars Hit the Road at MAMA Rally

This year's Midwest Automotive Media Association's Fall Rally featured a number of 2014 Chicago Auto Show ...

Monday, October, 06, 2014

MAMA Fall Rally Picks

Each fall, approximately 70 MAMA members flock to Autobahn Country Club of Joliet for the chance to jump behind the ...

Saturday, October, 04, 2014

Z06 Officially Fastest Production Chevy Ever!

Chevrolet continued the recent tradition of making manufacturer news at Midwest Automotive Media Association Rally ...

Friday, October, 03, 2014

SUVs for Everyone the '14 MAMA Fall Rally

Given the opportunity to test more than 70 vehicles on the street, track and trail at the recent Midwest Automotive ...

Thursday, September, 25, 2014

All-new 2015 Ford Edge Available Early Next Year

Will the 2015 Ford Edge be the most popular utility vehicle among Millennials next year? Ford sure hopes so.

Wednesday, September, 24, 2014

Volkswagen Beetles Out To Prove They Can Win

The No. 34 Rockstar Volkswagen Beetle GRC made is world debut at the 2014 Chicago Auto Show this past February with ...

Wednesday, September, 17, 2014

Hyundai Continues the Fight against Childhood Cancer

Since Hyundai launched its Hope On Wheels program in 1998, the automaker has been able to rise $87 million for the ...

More

10/31/2014 6:53:04 PM

The Bulls home season opener is tonight and we're reliving the time Benny the Bull visited the 2014 Chicago Auto Show #FlashbackFriday

10/31/2014 12:01:04 PM

Do you dress up your car for #Halloween? If so share your picture with us

10/30/2014 9:01:07 AM

The show floor at the 1917 Chicago Auto Show #tbt

10/29/2014 6:50:05 PM

Last year, Jimmy Butler made an appearance at the Chicago Auto Show! Tonight he and the Chicago Bulls kickoff their season. Good luck

10/29/2014 3:46:21 PM

Honda promotes its newly redesigned CR-V through the first-ever Trick-Or-Treat event on Twitter by asking its fans to use #TreatPromo to get a candy coupon from Mike and Ike on Halloween

10/28/2014 3:01:06 PM

Chicago winters can be brutal! Pack these 12 items in your trunk to be prepared in any emergency situation: http://bit.ly/1tfsjKz

10/28/2014 11:36:03 AM

What year was the first electric traffic signal put in place? Bonus points if you know in which US State! Double bonus points if you know the intersection… off the top of your head. No using Google for this one! #TriviaTuesday

More

10/31/2014 3:01:11 PM

@ChiAutoShow Thank you! Happy Halloween from us!

10/31/2014 2:51:43 PM

@askpatty Thanks for the RT :) #HappyHalloween

10/31/2014 2:51:15 PM

@Rennology Thanks for the RT. We hope your #Halloween has been great so far!

10/31/2014 2:50:15 PM

Dr. Jekyll & Mr. Hyde? Check out the split personalities of @Honda_UK’s #Civic and #TypeR. Press “R” while watching: http://t.co/xeKZMgUEjx

10/31/2014 11:46:23 AM

Do you dress up your car for #Halloween? #CarCostumes #Audi http://t.co/ST8TxzusWB

10/31/2014 11:27:23 AM

Wheelspin Daily is out! http://t.co/czmvZ5JeDK Stories via @ChiAutoShow

10/31/2014 10:02:20 AM

@ZAGrrl thanks for noticing :)

10/31/2014 9:28:15 AM

@ChiAutoShow @Honda @mikeandike I got my free candy already! Thx Honda & Mike&Ike http://t.co/c5sqBdONdj

10/31/2014 8:47:02 AM

Do you dress up your car for #Halloween? If so share your picture with us! We'll RT our faves. http://t.co/OaRAbZ7SwJ