News & Events

Chicago Auto Show Takes Social Media to New Heights

Widely recognized as one of the most social media-savvy auto shows, Chicago once again steps up its game in the social media sphere. With a robust digital campaign lineup and numerous opportunities for manufacturers and exhibitors, the Chicago Auto Show continuously strives to take the lead in the social media category.

"The lines between what's considered traditional media versus social media these days are becoming increasingly blurred," said Jennifer Morand, senior public relations and social media manager for the Chicago Automobile Trade Association and the Chicago Auto Show. "Consumers are getting their news from both forms, and 'social media' is crossing the boundaries of becoming simply 'media.'"

This year, the Chicago Auto Show offers plenty of interactive opportunities for fans to virtually engage with the show. The 2013 campaign lineup includes:

Re-tweet To Win Twitter Sweepstakes

Beginning Jan. 21 through Feb. 1, fans can follow @ChiAutoShow to watch for a phrase they can re-tweet to win exclusive access to the Social Media Preview (also dubbed a Twitter-friendly #SMP13). The phrase will begin with, "I'm excited for the @ChiAutoShow & want to attend #SMP13 because _______" - the fan will then have to fill in the blank. The Social Media Preview (#SMP13) tickets will be distributed based on the following criteria: 0-25 re-tweets = 1 pass; 26-50 = 2 passes; 51-75 = 3 passes; 75-100 = 4 passes, etc.

#CASChat Series

To drum up excitement surrounding the show and all it has to offer, @ChiAutoShow is hosting a series of #CASChats on Twitter to touch on various features of the show.

  • #CASChat with @MommaCuisine - On Jan. 22 at 1 p.m., local family and food blogger @MommaCuisine will host a live Twitter #CASchat to discuss family-friendly activities at the Chicago Auto Show, road trip memories and safe driving. Random #CASChat participants have the chance to win a VIP Chicago Auto Show Family Experience - complete with early show entry, free admission tickets and more!
  • #CASChat with @NBCChicago - Long-term media partner NBC 5 Chicago will host the second Twitter chat in the #CASChat series on Jan. 29, again at 1 p.m. NBC 5 Chicago will investigate what's new for the 2013 show and offer a sneak peek at what fans can expect.
  • #CASChat with @Technori - Host of Chicago's monthly showcase of innovative startups, Technori will host the third and final #CASChat surrounding the latest advancements in the tech automotive world and will vet feedback from fans regarding their top tech picks. This chat will be hosted on Feb. 5 at 1 p.m.

"Picture This" Facebook Photo Contest

From Feb. 8-18, fans will be able to capture their Chicago Auto Show moment and upload the photo to Facebook for a chance to win a brand new camera, compliments of Abt. Fans' photos with the most shares, comments and likes will win the grand prize and also will have their photo featured as the Chicago Auto Show's Facebook cover photo for a month following the contest.

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7/2/2015 2:33:01 PM

The Chicago Auto Show Changed their cover photo.

7/2/2015 1:01:50 PM

We are honored to sponsor the The Chicago Auto Show social media contest for the BBQ for the Troops initiative. Head over to DriveChicago and enter for your chance to win a barbecue hosted by our very own Jeff Shapiro for you and 50 of your friends

7/2/2015 10:03:02 AM

We love looking back on past auto shows, so this #ThrowbackThursday is dedicated to these awesome Ford race cars at the 2000 Chicago Auto Show! #FordRacing

7/1/2015 3:46:23 PM

We're extremely excited to announce the Ultimate Backyard BBQ Contest! Head over to DriveChicago and share why you're passionate about supporting our troops and you could win a catered BBQ lunch from Real Urban Barbecue for 50 of your friends...well, make that 49 because a Chicago Blackhawksambassador is coming to crash the party! Also Big Green Egg Chicago will leave behind a brand new grill. Enter here now and share with friends to vote for your entry!: http://bit.ly/1JwVE9P

7/1/2015 9:31:03 AM

Want to host your very own Ultimate Backyard BBQ for the Troops, including a private cooking demo from Real Urban Barbecue’s chef, sample taste bud tantalizing BBQ, win a Big Green Egg grill and even mingle with a Chicago Blackhawks ambassador? Starting July 1, share why you’re passionate about supporting the troops with #BBQ4Troops. Stay tuned for more details

7/1/2015 8:34:28 AM

Stay tuned for more details later today for how you can win the Ultimate Backyard Barbecue all in support of our local troops! #BBQ4Trooos

6/29/2015 10:13:03 AM

Watching this video gets us even more excited for #CAS16! It can’t come soon enough! http://bit.ly/1LymleY

6/27/2015 9:21:04 AM

Want to host your very own Ultimate Backyard BBQ for the Troops, including a private cooking demo from Real Urban Barbecue’s chef, sample taste bud tantalizing BBQ, win a Big Green Egg grill and even mingle with a Chicago Blackhawks ambassador? Starting July 1, share why you’re passionate about supporting the troops with #BBQ4Troops. Stay tuned for more details

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RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

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RT @ChiAutoShow: This month, visit your dealership’s service dept. & dump your loose cup holder change to support local troops! #BBQ4Troops

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RT @ChiAutoShow: This month, visit your dealership’s service dept. & dump your loose cup holder change to support local troops! #BBQ4Troops

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This month, visit your dealership’s service dept. & dump your loose cup holder change to support local troops! #BBQ4Troops

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@FordAutoShows @JurassicPark @ChiAutoShow @Ford Does #JurassicWorld have a 2016 Explorer?

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RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

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RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

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RT @FordAutoShows: Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld ht…

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Let's head back to '94 on #throwbackthursday w/ the @JurassicPark #FordExplorer from the @ChiAutoShow! #JurassicWorld http://t.co/inKrTvODV6

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@ChiAutoShow Did u know about the 1st Women's Equality Exhibit in #Chicago? Only 6% funded. http://t.co/f4lESAqrhP #CampaignEquality