News & Events

Chicago Auto Show Takes Social Media to New Heights

Widely recognized as one of the most social media-savvy auto shows, Chicago once again steps up its game in the social media sphere. With a robust digital campaign lineup and numerous opportunities for manufacturers and exhibitors, the Chicago Auto Show continuously strives to take the lead in the social media category.

"The lines between what's considered traditional media versus social media these days are becoming increasingly blurred," said Jennifer Morand, senior public relations and social media manager for the Chicago Automobile Trade Association and the Chicago Auto Show. "Consumers are getting their news from both forms, and 'social media' is crossing the boundaries of becoming simply 'media.'"

This year, the Chicago Auto Show offers plenty of interactive opportunities for fans to virtually engage with the show. The 2013 campaign lineup includes:

Re-tweet To Win Twitter Sweepstakes

Beginning Jan. 21 through Feb. 1, fans can follow @ChiAutoShow to watch for a phrase they can re-tweet to win exclusive access to the Social Media Preview (also dubbed a Twitter-friendly #SMP13). The phrase will begin with, "I'm excited for the @ChiAutoShow & want to attend #SMP13 because _______" - the fan will then have to fill in the blank. The Social Media Preview (#SMP13) tickets will be distributed based on the following criteria: 0-25 re-tweets = 1 pass; 26-50 = 2 passes; 51-75 = 3 passes; 75-100 = 4 passes, etc.

#CASChat Series

To drum up excitement surrounding the show and all it has to offer, @ChiAutoShow is hosting a series of #CASChats on Twitter to touch on various features of the show.

  • #CASChat with @MommaCuisine - On Jan. 22 at 1 p.m., local family and food blogger @MommaCuisine will host a live Twitter #CASchat to discuss family-friendly activities at the Chicago Auto Show, road trip memories and safe driving. Random #CASChat participants have the chance to win a VIP Chicago Auto Show Family Experience - complete with early show entry, free admission tickets and more!
  • #CASChat with @NBCChicago - Long-term media partner NBC 5 Chicago will host the second Twitter chat in the #CASChat series on Jan. 29, again at 1 p.m. NBC 5 Chicago will investigate what's new for the 2013 show and offer a sneak peek at what fans can expect.
  • #CASChat with @Technori - Host of Chicago's monthly showcase of innovative startups, Technori will host the third and final #CASChat surrounding the latest advancements in the tech automotive world and will vet feedback from fans regarding their top tech picks. This chat will be hosted on Feb. 5 at 1 p.m.

"Picture This" Facebook Photo Contest

From Feb. 8-18, fans will be able to capture their Chicago Auto Show moment and upload the photo to Facebook for a chance to win a brand new camera, compliments of Abt. Fans' photos with the most shares, comments and likes will win the grand prize and also will have their photo featured as the Chicago Auto Show's Facebook cover photo for a month following the contest.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Tuesday, July, 28, 2015

Hyundai Santa Cruz Predicted to Come to Market

When the Hyundai Santa Cruz was on display as a concept car at the 2015 Chicago Auto Show it immediately caught the ...

Friday, July, 24, 2015

MAMA Track School

Earlier this week, I had the opportunity to attend a performance driving school hosted by the Midwest Automotive ...

Tuesday, July, 21, 2015

Chicago Auto Show Specials Hit the Streets

Toyota announced pricing for their 2016 Special Edition Camry and Corolla – both Chicago Auto Show ...

Thursday, July, 09, 2015

USO #BBQ4Troops Media Kickoff Event

To kick off the month-long USO Barbecue for the Troops program, Chicagoland’s new-car dealers and the USO of ...

Wednesday, June, 17, 2015

Honda Pilot Officially on Sale Tomorrow

Attention all SUV lovers: First debuted at the 2015 Chicago Auto Show, the all-new 2016 Honda Pilot officially goes ...

Friday, June, 05, 2015

Getting Your Car Summer-Ready

Summer is finally here! That means sunshine, beautiful weather (hopefully), outdoor activities, road trips and time ...

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

More

8/3/2015 10:56:03 AM

#MotivationMonday

8/1/2015 10:13:04 AM

Looking back on #CAS15, there were so many awesome interactive displays. What was your favorite

7/31/2015 9:09:04 AM

Today is the LAST DAY to head on over to DriveChicago.com and share why you're passionate about supporting our troops. You could win a catered BBQ lunch from Real Urban Barbecue for 50 of your friends, a visit from a Blackhawks ambassador, and a brand new grill from Big Green Egg. Enter here now and share with friends to vote for your entry!: http://bit.ly/1JwVE9P

7/30/2015 4:44:35 PM

This is awesome. #Cars #Chicago

7/30/2015 1:07:04 PM

The Chicago Auto Show Changed their cover photo.

7/30/2015 9:05:05 AM

Tomorrow is the LAST DAY to enter our Ultimate Backyard Barbecue contest! Share why you're passionate about supporting the troops in 15 seconds or less and you could win the ultimate #BBQ for you and 50 of your friends. Enter here: http://bit.ly/1JwVE9P

7/29/2015 11:02:06 AM

Check out this shot of the showroom floor from the 1903 Chicago Auto Show. Oh how times have changed

7/28/2015 5:17:19 PM

Remember the Hyundai Santa Cruz you saw at last year's show? Reports state this concept will be approved for production beginning this November: http://bit.ly/1OA00ye

7/28/2015 11:01:13 AM

Are you a #BBQ lover? Then you're in luck, because by entering our Ultimate Backyard Barbecue contest you could win the ultimate BBQ event for you and 50 of your friends! Enter here: http://bit.ly/1JwVE9P

7/28/2015 8:55:32 AM

There have been too many recent incidents involving journalists that have crashed cars. Kudos to the Midwest Automotive Media Association and Dodge for coordinating a Track Safety School for regional journalists. - via Chicago Tribune Cars

More

8/3/2015 10:23:20 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:58:58 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:56:44 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:55:00 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:14:49 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:13:07 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:11:40 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:10:12 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 9:02:43 PM

RT @Chicago_History: 1961 @chevrolet Impala at the Chicago Auto Show. @ChiAutoShow @cjwilson95 http://t.co/DLrwkgz46y

8/3/2015 8:56:50 PM

RT @Chicago_History: Exhibiting the new @Cadillac Eldorado, 1960 Chicago Auto Show (http://t.co/pmxVPaBYD3) @ChiAutoShow http://t.co/c2h93m