News & Events

Chicago Auto Show Takes Social Media to New Heights

Widely recognized as one of the most social media-savvy auto shows, Chicago once again steps up its game in the social media sphere. With a robust digital campaign lineup and numerous opportunities for manufacturers and exhibitors, the Chicago Auto Show continuously strives to take the lead in the social media category.

"The lines between what's considered traditional media versus social media these days are becoming increasingly blurred," said Jennifer Morand, senior public relations and social media manager for the Chicago Automobile Trade Association and the Chicago Auto Show. "Consumers are getting their news from both forms, and 'social media' is crossing the boundaries of becoming simply 'media.'"

This year, the Chicago Auto Show offers plenty of interactive opportunities for fans to virtually engage with the show. The 2013 campaign lineup includes:

Re-tweet To Win Twitter Sweepstakes

Beginning Jan. 21 through Feb. 1, fans can follow @ChiAutoShow to watch for a phrase they can re-tweet to win exclusive access to the Social Media Preview (also dubbed a Twitter-friendly #SMP13). The phrase will begin with, "I'm excited for the @ChiAutoShow & want to attend #SMP13 because _______" - the fan will then have to fill in the blank. The Social Media Preview (#SMP13) tickets will be distributed based on the following criteria: 0-25 re-tweets = 1 pass; 26-50 = 2 passes; 51-75 = 3 passes; 75-100 = 4 passes, etc.

#CASChat Series

To drum up excitement surrounding the show and all it has to offer, @ChiAutoShow is hosting a series of #CASChats on Twitter to touch on various features of the show.

  • #CASChat with @MommaCuisine - On Jan. 22 at 1 p.m., local family and food blogger @MommaCuisine will host a live Twitter #CASchat to discuss family-friendly activities at the Chicago Auto Show, road trip memories and safe driving. Random #CASChat participants have the chance to win a VIP Chicago Auto Show Family Experience - complete with early show entry, free admission tickets and more!
  • #CASChat with @NBCChicago - Long-term media partner NBC 5 Chicago will host the second Twitter chat in the #CASChat series on Jan. 29, again at 1 p.m. NBC 5 Chicago will investigate what's new for the 2013 show and offer a sneak peek at what fans can expect.
  • #CASChat with @Technori - Host of Chicago's monthly showcase of innovative startups, Technori will host the third and final #CASChat surrounding the latest advancements in the tech automotive world and will vet feedback from fans regarding their top tech picks. This chat will be hosted on Feb. 5 at 1 p.m.

"Picture This" Facebook Photo Contest

From Feb. 8-18, fans will be able to capture their Chicago Auto Show moment and upload the photo to Facebook for a chance to win a brand new camera, compliments of Abt. Fans' photos with the most shares, comments and likes will win the grand prize and also will have their photo featured as the Chicago Auto Show's Facebook cover photo for a month following the contest.

Back to News

Follow Us Socially Using #CAS15

Blog

More

Thursday, April, 23, 2015

Mazda Rallies in Grant Park to Prevent Distracted Driving

To celebrate Global Youth Service Day and bring awareness to the dangers of distracted driving, the Mazda ...

Wednesday, April, 22, 2015

Toyota's Mirai Fueled by ... ahem ... Bullsh*t

Though you can't yet buy the hybrogen-powered Mirai sedan in Illinois, Toyota is starting a national marketing ...

Wednesday, April, 15, 2015

2016 Acura RDX Ready for Launch

Fresh off it's world debut at the 2015 Chicago Auto Show, the 2016 Acura is set to hit dealer showrooms ...

Thursday, April, 09, 2015

Chicago Highlights from the Big Apple

With some flashy debuts and a healthy dose of technology news, automakers made some noise during the New York Auto ...

Friday, March, 27, 2015

New Ford Technology Helps Drivers Avoid Speeding Tickets

Ford announced the launch of its new technology that’s aimed to help drivers stay within the speed limit to ...

Tuesday, March, 17, 2015

Meet the New Chrysler 300: Bolder, Safer and More Refined

Chrysler’s full-size sedan gets a refresh for 2015 that includes new front and rear fascias, new exterior ...

Thursday, February, 26, 2015

Top 5 Epic Social Media Moments of #CAS15

While there were many “epic” (as we say in Chicago) memories of the 2015 Chicago Auto Show, here are a ...

Friday, February, 20, 2015

And That's a Wrap for Chicago Auto Show Interns

Each year, the Chicago Auto Show interviews and selects students from Bradley University in Peoria to serve as ...

Friday, February, 20, 2015

Kia Puts the B.R.A.K.E.S. On

Walking through the Chicago Auto Show many driving simulators are featured throughout the show room floor. ...

Friday, February, 20, 2015

More Than an Auto Show

Bike, riding, scrapbooking, traveling, baking….I have many hobbies, but cars is not one of them. So as you ...

More

4/25/2015 12:19:01 PM

We wish it were a top-down kind of weekend! #Corvette #1953

4/24/2015 8:16:42 AM

$20 Shell gas gift card could be yours from the The Chicago Auto Show! Visit Tom's Auto Clinic::Elgin IL FB page and answer the question! #TomsTips #DowntownElgin

4/24/2015 7:46:00 AM

Don't have weekend plans yet? Join Mazda in Grant Park on Saturday to help raise awareness for distracted driving and enjoy kid-friendly activities: http://bit.ly/1Dhvamr

4/23/2015 11:57:49 AM

We're giving away a $20 Shell gas gift card to one random fan who can guess the name of this vehicle from the 1970 Chicago Auto Show! #ThrowbackThursday

4/22/2015 2:38:10 PM

Fueled by Bullsh*t" seemed to be an appropriate #EarthDay story. Enjoy! http://bit.ly/1OHiOKU

4/22/2015 8:41:53 AM

So, this is what cars in 2020 will look like? http://on.mash.to/1HUGcoh

4/20/2015 5:33:01 PM

The wait is almost over...the 2016 Mazda MX-5 Miata went into production today, signaling the vehicle's imminent arrival at local dealerships. Did you know the original MX-5 Miata debuted at the '89 Chicago Auto Show

4/20/2015 11:52:17 AM

Porsche or McLaren? #MotorMonday #supercars #SpyderVsSpider

4/17/2015 8:02:01 AM

See what @Acura had to say about the 2016 RDX that has now hit dealerships: http://bit.ly/1aBJteN

4/16/2015 4:46:26 PM

The VERY first year of an amazing Chicago tradition. #ThrowbackThursday #Coliseum #1901

More

4/26/2015 12:45:17 AM

RT @VWMiddleEast: TannerFoust has one exciting RWB Beetle on display at #VWChicago. #CAS15 http://t.co/pzfWtm0Ekc

4/26/2015 12:20:21 AM

RT @RamTrucks: Introducing the Ram Laramie Limited. #CAS15 #GutsGloryRam http://t.co/TSmaSlrxOU

4/25/2015 8:43:53 PM

RT @Toyota: #ToyotaFT1 was voted Best Concept Vehicle at the @ChiAutoShow. RT if you agree. #CAS15 http://t.co/5IlkZm9icE http://t.co/TlgqC

4/25/2015 7:22:30 PM

RT @ChiAutoShow: When will we be able to enjoy top-down weather? #corvette #1953 #wishfulthinking http://t.co/uWTshvZLjw

4/25/2015 6:28:24 PM

RT @ChiAutoShow: When will we be able to enjoy top-down weather? #corvette #1953 #wishfulthinking http://t.co/uWTshvZLjw

4/25/2015 4:49:29 PM

RT @VWMiddleEast: ???? TannerFoust ?????? ???? RWB ????? ?? #VWChicago. #CAS15 http://t.co/lO0FSopTUv

4/25/2015 4:20:45 PM

RT @VWMiddleEast: ???? TannerFoust ?????? ???? RWB ????? ?? #VWChicago. #CAS15 http://t.co/lO0FSopTUv

4/25/2015 12:47:43 PM

RT @ChiAutoShow: When will we be able to enjoy top-down weather? #corvette #1953 #wishfulthinking http://t.co/uWTshvZLjw

4/25/2015 12:47:17 PM

RT @ChiAutoShow: When will we be able to enjoy top-down weather? #corvette #1953 #wishfulthinking http://t.co/uWTshvZLjw

4/25/2015 12:47:05 PM

?? “@ChiAutoShow: When will we be able to enjoy top-down weather? #corvette #1953 #wishfulthinking http://t.co/sFsY3b4nDB